New video tools for Adobe Express

Adobe says major advancements in video, including new Clip Maker and custom b-roll and background generation, are going to turbocharge the next versions of Adobe Express.

One of the products getting the most attention at Adobe MAX London is Adobe Express which has been given a whole host of new tools, many of which are AI driven, to help people create commercial videos for social and elsewhere quickly and simply.

Express is becoming a bit of a success story for the company. Adobe says business customers grew 50% quarter-over-quarter, the adoption of Adobe Express premium among students grew 85% year-over-year, and it's now used by a whole host of blue chip companies and organisations including the National Football League, EA Sports, Real Madrid, National Women’s Soccer League, ChatGPT, Slack, Box, Miro, Google, HubSpot and more. Which is a fairly impressive list.

Here's the run down of the new video tools:

• Clip Maker uses AI to turn longer-form video footage like podcasts, interviews and demos into shareable clips optimized for different channels by identifying key moments, adding captions and reframing clips.
• Generate Video, powered by the Firefly Video Model, uses text and image prompts to generate custom, commercially safe b-roll and background footage.
• Enhance Speech removes distracting background noise for polished, professional-quality sound in just a tap.
• Video Self-Record allows users to record themselves directly in Adobe Express and add a personal touch to tutorials, video podcasts, reels & more.
• Drop Zone compiles clips into seamless sequences and Scene View makes it easy to rearrange and batch-edit video clips for quicker video editing.
• Vimeo add-on fast-tracks sharing with direct exporting and publishing to the platform.

There's more too. New Dynamic Animation adds playful, natural motion like Wobble and Wind through advanced physics simulation, while Generate Similar expands on-brand creation capabilities, giving customers the ability to go from a single on-brand image to a cohesive collection in seconds – all powered by commercially safe Firefly models.

Pricing and availability

Anyone can start using Adobe Express for free. Adobe Express is also a companion app to Adobe Creative Cloud, available to subscribers on web and mobile at no extra cost.

The new Clip Maker, Drop Zone, Generate Video features and Vimeo add-on are available today on Adobe Express web.

Scene View, Enhance Speech, Dynamic Animation, Generate Similar, Video Self-Record and 30+ new image filters powered by Photoshop can be accessed on both Adobe Express web and mobile.