All the crucial September 2025 media tech and IBC announcements in one place, including Anton/Bauer, ARRI, Avid, BBC, Brainstorm, Colorfront, ELYSAS, Leitz, Laowa, LucidLink, MASV, Movavi, Panasonic, Sony, Wooden Camera, and more.
September was a busy month — so busy that it's taken us a few days into October to round it up! IBC managed to be both more hectic than in recent years and optimistic, and there was a lot going on elsewhere too. These are the stories we didn't get to live at the time as our email basically exploded...
Wooden Camera released its new Accessory System for the Fujifilm GFX Eterna 55. The collection includes a D-Box System, featuring a choice of a Gold Mount or V-Mount D-Box, a Power Strip, a link cable, and a D-Box Support bracket; a Base Plate System that includes a Riser Plate and ARCA Base Plate that keeps your build at the appropriate optical height for mounting lens accessories; a Top Plate System with a 3-plate design that allows for multiple configurations depending on carry handle needs; and LPL Mount, which does what you imagine.
The whole system costs $1635. Head here for the pricing of individual components.
Avid Content Core feels like one of those new platforms that could be significant, but we want to see how it's being used in the real world. Avid says the platform manages media assets and processes as interconnected data rather than isolated files, turning siloed creative tools and media libraries into an interoperable ecosystem. Every asset ingested into the platform receives a unique fingerprint, enabling teams working within the Avid ecosystem to authenticate provenance, track usage, and measure ROI. Advanced AI-driven search and recommendations dramatically reduce time to find and use content, while embedded review, approval, and browser-based editing streamline workflows across distributed teams. Could be interesting in post?
The Laowa Sunlight 2x FF Anamorphic Zoom Series promise to bring a new level of versatility and accessibility to full-frame anamorphic filmmaking.
The lenses achieve their distinct 2x anamorphic character through a sophisticated front anamorphic design, all while maintaining an impressively compact size and lightweight build. This innovative engineering allows filmmakers to experience the creative potential of front anamorphic lenses without the burdens of bulk and weight, which Laowa says opens up new possibilities for handheld shooting, gimbal work, and dynamic camera movements. Prices start at $5999.
Colorfront did its usual trick of swerving IBC and setting up shop in a nearby hotel. There it demoed a whole host of new features for its Transkoder 2025 software, including a new Colorfront Upmap HDR tool for HDR up-conversion, designed specifically to support both extended range broadcast content and legacy content of all source qualities. Its On-Set Dailies added support for RAW digital camera formats and codecs, including Blackmagic Design’s URSA Cine 17K and URSA Cine Immersive cameras, plus ARRI’s Alexa 265 and ARRICORE next-generation recording format.
ELYSAS released its new MUSE prime line of cine lenses. Previously previewed at NAB, the lenses are now in full production and available to purchase. Billed by the ocmpany as relatively compact and surprisingly lightweight, they feature larger than LF coverage which even covers the full 16x9 frame on Fujifilm GFX sensors.
Currently the set consists of seven lenses: 25mm T1.8, 32mm T1.8, 40mm T1.8, 50mm T1.8, 75mm T1.8, 100mm T1.8 and 135mm macro T2.8. "They have a unique image that sits between vintage softness and modern bite," says the company. "Out-of-focus areas beautifully melt and slightly swirl, letting the subject effortlessly stand out in a pleasing way." Pricing is $2399 per lens.
LucidLink was showing off its integration with AWS Deadline Cloud in Amsterdam. This allows creative teams to connect workflows from ingest through rendering without delays caused by downloads, syncing, or just infrastructure getting in the way. LucidLink provides the instant access to data across distributed teams, while AWS Deadline Cloud provisions and scales compute resources on demand. Put them together and you get smooth end-to-end pipelines featuring faster creative iterations, more efficient use of resources, and greater flexibility in the cloud.
Leitz Cine has entered the mirrorless lens market with the Leitz HEKTOR lenses, a brand new set of prime lenses designed specifically for cameras using mirrorless mounts. The lenses come in six focal lengths: 18, 25, 35, 50, 73 and 100mm, all T2.1. The user interchangeable mount options include E, L, RF and Z for maximum flexibility.
Leitz says the look is inspired by classic M lenses from the 1930s and 1950s, as well as Petzval lenses, to combine pleasing characteristics like dynamic flare, field curvature and spherical aberration into "something that is wholly unique while feeling familiar." The theory is that by utilizing non-aspherical designs reminiscent of the 1980s/90s, these characteristics come into the lenses naturally. Modern touches include coatings that control veiling glare better than older lenses as well as significantly reduced chromatic aberration. The price is very modern too, starting at $7399 per lens.
Panasonic introduced a new white version of its popular LUMIX TZ99 compact super-zoom range.
ARRI brought the world the Live Production Monitor LPM-1, a 10-inch onboard display and control interface that makes the cinematic ALEXA 35 Live - Multicam System an even better fit for live broadcast.
It offers clear visibility with wide viewing angles, accurate color, and interchangeable sunhoods for indoor and outdoor use. Operators can control settings via touchscreen, rotary knobs, or configurable user buttons, with strong rear mounting options for accessories. A built-in tally system, including a bright three-color talent tally, ensures clear communication on-set and in-stadium in all lighting conditions.
MASV rolled out the second phase of its 2025 innovation roadmap. MASV Express now provides near real-time access to files during upload, while Zipless Downloads remove the need for zipping and unzipping, which will be a boon to anyone who's ever had to cope with a lot of zipped ingest. Automated routing, tighter API integration, and new partnerships streamline workflows, while enhanced security controls include the addition of role-based access, monitoring, and SSO/SAML protection.
Virtual studio specialist Brainstorm now has native support for the innovative Canon Virtual Production System. Native support for Canon’s proprietary CV Metadata through the CV Protocol allows it to receive lens and camera shooting information in real-time and thus the most accurate possible lens data. The company has also certified the new Nvidia RTX PRO 6000 Blackwell Workstation Edition GPUs across its entire product range, which will make managing multi-camera, multi-layer environments in real time an even easier prospect.
Sticking with the virtual side of things, Vizrt launched Viz Arena 6 (above) and stuffed it full of new AI advancements. With AI calibration, AR graphics and virtual ads stay perfectly locked to the field, no matter how the camera moves, and gets graphics to air 10x faster without losing any precision. The Sports Intelligent Keyer, meanwhile, uses ambient learning to intelligently separate foreground from background, with minimal manual input required.
The BBC and Sony collaborated on one of the world’s first use cases of testing the C2PA workflow with video content as part of an IBC Accelerator, creating a video demonstrating how users can verify the authenticity of video content using devices that support C2PA.
Featuring BBC’s AI correspondent Marc Cieslak, the demonstration also highlighted the potential of AI-generated content to deceive viewers. Using Runway's Aleph model, BBC R&D combined real footage with AI-generated backgrounds, showing how easily synthetic content can be created. However, with C2PA support, users can identify such manipulations and make informed decisions about the content they consume.
Anton/Bauer Fleet Management is a free cloud-based system giving productions, rental houses, and broadcasters complete control and insight over their batteries and chargers. The system provides real-time monitoring of all Anton/Bauer batteries and chargers, automatically uploading health, usage, and error data for every unit. Users can set custom alerts to highlight performance deviations or required updates, while exportable fleet summaries simplify reporting and analysis.
Built-in data visualization tools make it easy to track usage trends over time, and user-level access control supports distributed teams as well as rental operations. Remote firmware updates across an entire fleet will also be available in an upcoming release.
And finally, the Movavi Video Editor has a new Copy-Paste Effects Tool. Designed to simplify video editing, the company says this lets users quickly apply the same effects across multiple video clips and audio tracks – cutting editing time by over 60%.
Where does that stat come from? “On average, people apply 50 effects to a single video project," explains Dmitriy Gripak, Senior Product Manager at Movavi. "It was a really time-consuming task, especially if you need to reuse filters, color corrections, or slow-mo across an entire project. Now, in just a few clicks, you can just copy and paste all those settings and reduce the time for a family video or podcast editing by over 60%."