GoPro has confirmed $699 pricing for the new Mission 1 Pro. What has surprised many is the price of the other two models in the series: the same $699 for the ILS and a more-expensive-than-predicted $599 for the Mission 1.
The story about the leak and everything we said about the Mission 1 Pro pricing below remains true. What has surprised everyone, though, is the officially announced pricing of the other two cameras in the series.
The Mission 1 is available for pre-order now for $599, $100 more than anticipated. Meanwhile, the ILS version is listed at $699. The fact that GoPro is planning on selling this at the same price as the Pro is way off anyone's pre-announcement estimates, and shows how aggressively it is targeting the market and determined to make the GP3-processor-equipped new cameras succeed.
One thing worth noting is that both the Mission 1 and the Mission 1 Pro come with a free Point-and Shoot Grip with purchase. This does not change the form factor of the camera entirely, but does make it more DSLR-like for those more used to traditional camera handling.
Both the Mission 1 and the Mission 1 Pro will ship on May 28. The Mission 1 Pro ILS is listed as coming in Q3 2026. Pre-orders are open now rather than the originally announced May 1 date.
All pricing is also offered under the caveat of 'limited-time early access offer', so there is a chance either that the free grip will fall off the offer or that the pricing might change on release.
And now, back to the original story posted April 19, 2026.
Okay, I know we said the Insta360 MFT camera rumor was the last action camera leak for NAB 2026, but the opening day of the show starts with one more good one, and that's the price of the GoPro Mission 1 Pro.
As reported by YM Cinema, a temporary product page on GoPro's own site was briefly indexed by Google before being pulled, and revealed a $699.99 price tag for the Mission 1 Pro. A separate screengrab from a mobile checkout flow floating around on r/gopro shows the same figure attached to an early access reservation, with shipping expected by late May 2026.
Here's a screen grab of the Google entry which points to a page in the GoPro US shop that now 404s. This stuff can be spoofed, but it's hard and unlikely. Unless GoPro has a sudden change of heart, $699 is the price.
It seems a hefty markup over the HERO, but then Mission 1 Pro has a hefty increase in spec to match. In fact, the figure sits at the bottom of what most analysts had anticipated, which was anything from $700 – $900. With a 1-inch, 50 MP sensor, 8K60 recording, 10-bit color and 32-bit float audio, the Mission 1 Pro is aimed at a prosumer audience above GoPro's traditional HERO lineup. The HERO13 Black currently retails at $379 and was $399 at launch.
Pricing for the fixed-lens standard Mission 1 and the interchangeable Mission 1 Pro ILS has not leaked in a similar manner. But if we take the $699 Mission 1 Pro as a starting point, it would be reasonable to see the Mission 1 come in at $499, which would still provide clear blue water between it and the HERO13.
GoPro has been prickly on the subject of the HERO range being discontinued, and has said the HERO13 will continue to be available. As yet, however, we don't know whether that means it is just selling off existing inventory or is continuing to make new units.
Forecasting precisely where the Mission 1 Pro ILS, GoPro's first camera to accept interchangeable lenses via a Micro Four Thirds mount, will land is harder. Given that it has a ship date in Q3, the company might not even announce a price just now, but rather wait to see how the market reacts to the $699 Mission 1 Pro first, not to mention what its rivals will do. It's likely to be a bare minimum of $899, however, and could well be more.