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Frame.io v4 Gets Smarter Search, Interactive HTML Reviews, Built-In Content Credentials, and More

Written by Andy Stout | Oct 29, 2025 8:27:09 AM

Frame.io adds AI-powered search, interactive HTML reviews, and built-in content credentials, expanding on 100+ updates since MAX 2024.

Hard to believe that Frame.io Version 4 is a year old already. The dramatically expanded software came out of its beta period at MAX 2024 in Miami, and while we don't have Frame.io Version 5 at MAX 2025 in Los Angeles, we do have some more powerful features to add to the 100+ updates that its dev team has already added to it in the past 12 months.

Smarter Search with Media Intelligence 

Search for clips, docs, photos, audio, and more. More to the point, do it easier and faster than ever using natural or semantic language thanks to Frame.io now deploying the same media intelligence engine available in Premiere. Natural language search lets you search the way you’d ask someone a question, and Frame.io will respond with assets linked to keywords, metadata, filenames, and more. All this is also already indexed so results serve up fast.  

Adobe says that when paired with semantic search (expected to launch in beta for Team and Enterprise later this year), Frame.io can even surface visually-indexed footage so you can search based on your intent, instead of exact terms. 

Upgraded Premiere Panel 

Starting November 12, 2025, the upgraded Frame.io panel for Premiere will be fully available in Premiere 25.6. The new panel allows you to browse and manage projects, files, and folders, import media to your project bin, share sequences out for feedback, and review comments that can sync to markers in your Premiere timeline. 

Editors can import entire folder structures as bins into their project from Frame.io, powered by the tech behind Adobe's Transfer App. Lightning-fast uploads and downloads right in Premiere without needing any extra tools? That's a definite boon to many.

Folding Interactive HTML Into the Review Process 

Until now, Frame.io’s review tools have focused on static files and streamable media. With HTML file support (coming soon), your team can now review interactive content stored in a ZIP file within Frame.io. 

This feature introduces a new asset type to the Frame.io ecosystem and brings your web work into the same streamlined review and approval flow you’re already using for video, design, and photography:

  • Dynamic media review. Upload and review HTML5 animations and web banners via ZIP files. No separate staging environment needed
  • Interactive commenting. Drop comments at specific resolutions or breakpoints to give crystal-clear feedback on responsive layouts or animations
  • Responsive previewing. Toggle between desktop, tablet, and mobile view (or set custom dimensions) to verify design behavior across form factors
  • Creative consistency across channels. Apply Frame.io’s familiar review and approval workflow to web assets, so you can collaborate across your entire campaign

Built-in Content Credentials

The new Content Credentials feature makes it easy to view and verify the origin of media, including whether it was created with AI.  

Upload assets from any source — including Camera to Cloud, desktop, or mobile — and Frame.io automatically reads and preserves their credentials. You’ll see a CR icon that lets you instantly identify verified content.  

An Adobe Content Authenticity Inspect tool allows you to view details such as edit history, AI tools used, and creation date. Even when files are downloaded or shared through integrations, Content Credentials stay intact.

A New More Connected Frame.io Plan

With the launch of Frame.io for teams, growing creative teams can add, manage, and scale Frame.io through the Adobe Admin Console—the same place you already manage Creative Cloud licenses. That means centralized billing for easier license management alongside other Creative Cloud apps. Prices start at US$24.99/mo per license.