06 Jul 2013

BBC turns away from 3D

  • Written by 
BBC turns away from 3D BBC turns away from 3D Sony/RedShark

The BBC have announced they are going to “suspend 3D programming for an indefinite period due to a lack of public appetite for the technology”

 I was slightly surprised recently to discover that the BBC were going to produce a special Dr Who anniversary edition in 3D (to be broadcast in November) but it turns out that the BBC had allocated a 2 year period for their 3D project and the Dr Who anniversary project ties in with the end of that period.

Kim Shillinglaw, the head of 3D at the BBC, suggested that people found 3D to be “quite hastley” in the context of TV. She suggested that people tend to multitask while watching TV, as opposed to cinema where people are entirely focused on the movie and not trying to do anything else at the same time.

Thankfully Kim’s main job is Head of Science and Natural history, so she still has that job to do still once the 3D trial is over. 

Clearly the BBC are trying to play down the effect that their withdrawl from 3D might bring.

"I am not sure our job is to call the whole 3D race," she said.

However it is likely that other broadcasters will take note.

More from the BBC here



Freya Black

Freya Black is a Freelance writer, director, cinematographer and artist based in the UK, (the land of cold winters and rainy days). She believes cinematography is all about creating magic through light. Her all time favorite film is "Freaks" by Todd Browning. Freya is a big fan of chocolate, owls and the night.

Twitter Feed