Adrian Pennington

Adrian Pennington

Adrian has been writing about the media industry for 20 years in a wide number of leading publications. He is a longstanding member of The IBC and ISE Daily teams, International Editor for CinemaEditor, award winning film critic, conference moderator and copywriter of white papers, press releases and marketing materials for a wide range of organisations. He lives in Liverpool and absolutely loves it.

AI is is taking over live production

Published in Business

At IBC, AI could spell job loss and a possible creative vacuum. Where will AI go now?

Sony’s 48-megapixel sensor is expected to arrive in future smartphones next year for superior daylight photography.

Leica head into the future with Light's Lux Capacitor and a rather sizeable injection of money. And it's not just photographic cameras that feature on the roadmap.

AJA and Epic Games move games engines into mainstream production by incorporating support for Unreal Engine 4 directly into the Kona 4

The BBC’s live streaming of the FIFA World Cup in UHD and HDR is a case of believe the hype.

Smell could be the next big thing in VR!

Published in VR & AR

Whether you thought 'Smell-O-Vision' was a good idea or not back in the 60's, Pixmax Technologies is bringing it to VR!

A team of researchers claims to have cracked the secret of making videos shot at a lower frame rate look more fluid and less blurry when played back at a higher rate.

The cinema dream of the hologram promised in Star Wars, Iron Man, and Minority Report is being chased hard by numerous developers – among them Lightfield Labs and Leia Inc.

5G is going to be a huge leap over what we have now. And PC manufacturers are keen that we can do our computing at lighting speeds no matter where we are.

Sony's future might depend on a robot dog

Published in Production

It’s not just traditional media that needs to reinvent itself in the face of competition from web giants. Big tech too needs a reboot if it’s to survive Silicon Valley’s hi-tech take-over and Sony is doing that with a dog.

Microsoft's huge touch screen isn't dead yet. It's back for a sequel and promises much more in the way of collaborative workflows.

It is the HD format that never really was. Yet despite its failure, the picture quality holds up even now. To what are we referring? D-VHS, the tape based HD rival to DVD. Why did it never catch on?

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