Adrian Pennington

Adrian Pennington

Adrian has been writing about the media industry for 20 years in a wide number of leading publications. He is a longstanding member of The IBC and ISE Daily teams, International Editor for CinemaEditor, award winning film critic, conference moderator and copywriter of white papers, press releases and marketing materials for a wide range of organisations. He lives in Liverpool and absolutely loves it.

Stone, papyrus, paper... the history of recorded information suggests that a physical medium has the best chance of long term survival. It’s a problem that Hollywood studios have long grappled with by retaining archival film prints of movies in the knowledge that, contrary to many digital, optical or cloud-based formats, it will safely last a century.

Actors worried about the passage of time need worry no more. De-aging has, well, come of age, and an episode of The Righteous Gemstones shows just how effective it now is, without any of the huge budgets and time that it used to require.

Like a scene from the unforgettable 1966 sci-fi fantasy Fantastic Voyage starring Raquel Welch, surgeons can enter the smallest veins of the human body and take video with a sub-miniature camera that is officially the world’s smallest.

This is extremely clever advertising tech

Published in Production

The perimeter boards surrounding sports or music events are habitually activated with sponsored virtual graphic overlays during broadcast coverage, opening up new revenue streams for broadcasters and rights owners. So far, so corporate, but a Swiss company has come up with a novel solution which enables broadcasters to show sports fans in different countries different perimeter advertising simultaneously and with the same live streamed event.

Minority Report has a lot to answer for, not least the stimulus given to a million articles like this about the future of the human-machine interface. Controlling internet-connected devices with gesture and voice is widely seen as the future but nothing has come close to the slick air interface imagined in Steven Spielberg’s 2002 movie.

3D’s comeback is inevitable - but next year?

Published in Production

Like the Python parrot, it was only restin’. Far from dead, stereoscopic 3D was always due for resuscitation once the technology for glasses-free (auto-stereo) high-fidelity multi-viewing could be solved.

Forget 8K, are you ready for 32K?

Published in Technology & Computing

With 8K suddenly all the rage and as specifications for 8K tellies have just been agreed, there are already concrete steps to double and even quadruple the number of pixels for display.

Facebook now wants your thoughts, literally

Published in Production

When Facebook made a two billion dollar play for Oculus Rift it triggered the first rush to mainstream VR. Now it’s spent half that amount buying a company that makes mind reading technology. The brain-computer interface race is on.

Google claims era of quantum supremacy.

Published in Technology & Computing

Google claims to have built the first quantum system capable of a calculation that cannot be done by any normal computer. This means that it’s passed some sort of threshold called ‘quantum supremacy’ and while we don’t need to worry about transcending to the digitalverse just yet, it’s a milestone that’s worth reporting.

The day when you can no longer distinguish real things from synthetic objects has come a step closer if you believe the claims coming out of Light Field Lab and more pertinently its latest investors.

VR is something that divides opinion. But when it is combined with the Unreal games engine, it is transformed into a cutting edge film sequence visualisation tool, complete with virtual cameras. This is the future, now.

The latest version of Samsung’s flagship smartphone the Galaxy Note recently went on sale and it includes some pretty stellar camera specs.

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