Apple Vision Pro Gets New Immersive Content Shot on Blackmagic URSA Cine Cameras

Apple is rolling out a new slate of Vision Pro content, amongst the first shot with Blackmagic’s URSA Cine Immersive camera and edited in DaVinci Resolve Studio on Mac.

Credit where credit is due, Apple is not letting weak sales and general indifference to its $3.5k Vision Pro put it off, and has a whole raft of new content being released in its Apple Immersive Video format over the next few months. In fact, the first film, Tour De Force from CANAL+ and MotoGP, is already available on the Apple TV app, and an extended preview will be available at select Apple Store locations next month.

More is to come too from an impressive list of broadcasters, studios, and brands, including the Audi F1 Project, the BBC, CNN, HYBE, and Red Bull. 

These are going to be among the first images publicly available to be captured on the URSA Cine Immersive camera and then edited on Mac using DaVinci Resolve Studio, which added a load of immersive tools in its 20.1 release. 

How Moto GP was Captured

The setup is an intricate one. CANAL+ used four URSA Cine Immersive cameras affixed to a mix of pedestals and Steadicams to capture the MotoGP content. These were paired with ambisonic microphones to capture Apple Spatial Audio. A mobile production workstation with Mac Studio (M3 Max), Pro Display XDR, and Apple Vision Pro was set up trackside to review footage instantly and ensure accurate framing in context. A post-production team in Paris used the same setup for editing, color grading, and audio mixing with DaVinci Resolve Studio.

Production details from the other projects aren't available yet, but they do cover a wide gamut of subjects from what looks like an extended ad for the Parisian tourist board, to worthy nature documentaries, music in the shape of a BBC Proms concert and a K-Pop boy band rehearsal, extreme sports, and more. It could just be us, but this all feels very IMAX.

Where You Can See It

Apple Vision Pro is available in Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, South Korea, Singapore, Taiwan, the UAE, the UK, and the U.S.
Customers can book a demo for free online. Demos are hosted at all Apple Store locations where Apple Vision Pro is available.

An extended preview of Tour De Force will be available in Apple Store locations in France, Germany, Japan, Hong Kong, the UK, and the U.S. in October. Apple says additional details will be shared closer to availability.

The Metallica concert video (trailer below) has been thought for a while now to be the best Vision Pro content yet shot, so it will be good to get some more things to see as that's only 25 minutes long. Whether any of the new content will be enough to move the dial on shipments, however, or if that is going to have to wait for a new, lower price but still highly specced unit, is another discussion entirely.