The Associated Press (AP), one of the world's leading news agencies, has transitioned its global video editing platform over to DaVinci Resolve Studio.
The Associated Press (AP) is one of the big beasts when it comes to global news even in this fragmented media age. As such it produces a lot of video content in the course of a single day, covering everything from mainstream broadcast news to social media snippets.
All in all, that translates to a daily load of 1500 video projects, which will be why it needs 'several hundred' DaVinci Resolve Studio licenses to handle the 24/7 global news operation.
The deployment included extensive integration with AP’s workflows and introduced several new capabilities in DaVinci Resolve Studio designed for working in live production environments and with breaking news in mind. These could be interesting for everyone else too.
Among the most important was Growing Transport Stream Editing, which allows journalists to begin working on live incoming video feeds directly from AP’s MAM without waiting for complete file transfers. This means video can be cut and distributed within seconds of footage arriving.
AP also now uses DaVinci Resolve Studio’s cloud based preset and graphics distribution system, including graphics templates, project settings and export settings. This eliminates manual downloads and ensures branding and production standards are maintained across all locations.
Software management has also been simplified. With single sign-on license management, AP uses Blackmagic Cloud to monitor, assign and redistribute Resolve licenses across its global user base.
The transition has also included a comprehensive training program designed for AP journalists and field operatives whose primary focus is storytelling rather than technical editing (often this sort of work gets cleaned up by pro editors before broadcast).