---
title: "AJA @ NAB Show 2023: 30 years at the top"
description: "Video: NAB might have been celebrating 100 years this year, but AJA was celebrating 30 and is still at the top of its game. In a changing industry that is no mean feat."
---

[RedShark News - Video technology news and analysis ](https://www.redsharknews.com)

# [AJA @ NAB Show 2023: 30 years at the top](https://www.redsharknews.com/aja-nab-show-2023)

 Written by [RedShark News Staff](https://www.redsharknews.com/author/redshark-news-staff) | Apr 20, 2023 8:00:00 AM

Video: NAB might have been celebrating 100 years this year, but AJA was celebrating 30 and is still at the top of its game. In a changing industry that is no mean feat.

Bryce Button, Director of Product Marketing at AJA, introduces us to the Dante AV 4K-T and 4K-R transmitter/receiver converters which enable transport and control of low latency, professional quality 4K/UltraHD/2K/HD/VESA IP video and audio to/from 12G-SDI or HDMI 2.0 devices over a 1 GigE Dante AV network. Sub-frame latency is a bit of a game-changer for screening live performance and it looks like being a hit for the company.

We also look at the Colorbox v2.0 firmware that brings a host of new customer-requested features to the high-performance converter for color-managed workflows, including an add-on license to expand ColorBox’s Colorfront Engine video processing options with all-new TV Mode and Live Mode.

"We like to describe it as you get to see the colours between the colours," Button says. 

Have a look below:

 

[View full post](https://www.redsharknews.com/aja-nab-show-2023)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "RedShark News Staff"
  },
  "dateModified" : "2023-04-20T08:00:00.530Z",
  "datePublished" : "2023-04-20T08:00:00Z",
  "headline" : "AJA @ NAB Show 2023: 30 years at the top",
  "image" : {
    "@type" : "ImageObject",
    "height" : 720,
    "url" : "https://6155957.fs1.hubspotusercontent-na1.net/hubfs/6155957/nab%202023%20aja%20video.jpg",
    "width" : 1280
  },
  "mainEntityOfPage" : "https://www.redsharknews.com/aja-nab-show-2023",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "RedShark News"
  }
}
```