Adobe MAX 2025 takes place in Los Angeles next week. Here's your brief guide to everything that the show will offer.
Following last year's stellar event in Miami, this year Adobe hosts MAX 2025 at the Los Angeles Convention Center (LACC), located in downtown Los Angeles.
MAX 2025 will offer more than 250 expert-led sessions and hands-on labs across eight learning tracks, including a wholly new branding track. The sheer number of tracks on offer showcases the size of the Adobe business and quite how many creative plates it has spinning in the air, running the gamut from Creativity & Marketing in Business, through Creator, Education, Graphic Design & Illustration, and on to Photography, Social Media & Marketing, and Video, Audio & Motion.
The latter category is where we will probably spend the most time, and you can read details of all 54 sessions in this track here. Highlights include Premiere Anywhere: Mobile Video Editing on iPhone, The Art of the Edit: Cinematic Techniques to Shape Your Visual Voice hosted by Travis Keyes, and an early look at the latest Premiere innovations in First Takes: Faster, Streamlined Video Creation in Premiere with AJ Bleyer.
13 of those 54 sessions are online (including all those three). Luckily for those of us who can't make it to Los Angeles this year for the full experience, there is also a rich and very happily free online offering available. This features around 60 sessions of all different varieties to help deepen your understanding of the software and what it can help you achieve.
Most online sessions will be available on demand after they premiere.
Keynotes - Discover the power of creativity and innovation and hear from inspirational creative leaders.
Luminary and Creativity Super Sessions - Hear from experts and innovators in luminary sessions and discover the latest streamlined workflows in the Creativity Super Sessions.
Standard Sessions - Choose from more than 50 inspiring sessions jam-packed with useful information.
Adobe Live - Live from the show floor, top creatives share inspirational ideas, informative demos, and the latest workflows.
Sneaks - Get a sneak peek into your creative future. You’ll be amazed by what Adobe engineers are working on. A fan-favorite MAX event.
The in-person agenda includes all of the online and more: three days of keynotes, Sneaks, plus more than 200 sessions, labs, and photowalks. It also includes evening networking activities including a Welcome Reception and MAX Bash. In addition, the Creative Park offers access to Adobe product experts and sponsors with the latest products and services for creatives. Check out the in-person agenda page for more information.
The Keynotes at MAX are always worth a look and are available both in-person and online at different times for different geographies. Day One features a host of Adobe luminaries including Shantanu Narayen, chair and chief executive officer, and David Wadhwani, president, digital media business, explore the latest product announcements, features, and innovations that will help you bring your creative vision to life.
The Day Two Keynote opens the door to some big guns, literally, as Award-winning filmmaker and Co-Chair and CEO of DC Studios, James Gunn, takes to the stage alongside YouTuber Mark Rober to show " how bold ideas, viral moments, and limitless creativity come to life in amazing content."
And don't forget MAX Sneaks, which takes place at 5:30 PM - 7:00 PM PDT on Wednesday 29. Not only is this a firm fan favourite event that offers a glimpse into the very latest technologies coming out of the Adobe Research labs, but this year is hosted by the astonishingly wonderful and fabulous Daily Show alumni, Jessica Williams, which turns a must-see event into an absolutely-must-see event.
Head to https://max.adobe.com for more information. As we said, online attendance is free. But if there is a chance you can make it to LA, the website has all the details.