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Adobe Firefly AI Assistant debuts at NAB 2026

Written by Andy Stout | Apr 16, 2026 6:30:15 AM

After a long build-up, Adobe says its first generation agentic AI assistants will be debuting in beta on Firefly Video Editor in the coming weeks.

Adobe has already announcedColor Mode for Premiere and Frame.io Drive ahead of NAB, both of which move the dial significantly for those different product lines. But, with its debut of agentic AI in Firefly Video Editor, arguably it is moving its whole company-wide AI pitch forward.

As venture capital firm Andreessen Horowitz put it at the start of this year, "2025 was the year of [AI] video, 2026 is the year we let agents edit it"

Firefly AI Assistant

We wrote about this under the guise of Project Moonlight last month, and now Firefly AI Assistant is coming to the Firefly app in public beta in the coming weeks. It works the way you would hope an AI agent would. Rather than working through individual apps manually, creators describe the outcome they want in natural language, and the assistant orchestrates and executes multi-step workflows across Photoshop, Premiere, Lightroom, Express, Illustrator, and other Creative Cloud apps from a single conversational interface.

Key features of the assistant include a library of pre-built Creative Skills for common tasks such as retouching portrait photos with consistent presets or generating content across social channels, with the option to customize or build new ones. Crucially for making the final output land successfully, the assistant maintains context across sessions. Adobe says it also asks clarifying questions, surfaces decisions, and lets creators step in at any point to guide or adjust results.

It also integrates with Frame.io, meaning users can ask the assistant to share work for review, and it will interpret feedback and apply changes automatically.

Adobe also confirmed it will extend the assistant's capabilities to third-party AI models, including Anthropic's Claude, enabling access to Adobe's tools from within other surfaces.

There’s a waitlist to be notified when it launches here.

Firefly Video Editor updates

The Firefly Video Editor also gains three decent additions.

Enhance Speech, previously available only in Premiere and Adobe Podcast, is now integrated directly into the Video Editor, alongside broader audio tools for noise and reverb reduction and level balancing across speech, music, and ambience.

Color adjustment controls are also new: exposure, contrast, saturation, and temperature can be adjusted via sliders inside the editor, with one-click looks as a starting point.

And Adobe Stock's catalog of over 800 million licensed assets, covering video, images, audio, and sound effects, is now accessible without leaving the workflow.

Image editing: Precision Flow and AI Markup

Two new image editing capabilities have been added. Precision Flow generates a range of results from a single prompt and lets creators browse variations using a slider, from subtle changes to more dramatic transformations, without starting over. This is going to be a useful and potentially much faster way of iterating content.

AI Markup gives direct control over where edits are applied: using a brush, rectangle tool, or reference images, creators can draw on an image to place objects, add elements, or refine lighting. Again, this saves time: rather than working on the whole image, the AI knows exactly where to concentrate resources.

As yet, we don’t know the impact this will have on token consumption, but you would hope that’s another definite benefit.

New models: Kling 3.0 and Kling 3.0 Omni

Firefly's model roster to third party AI models has expanded to include Kling 3.0 and Kling 3.0 Omni, both developed by Kuaishou.

Kling 3.0 is a general-purpose video model focused on fast production, storyboarding, and audio-visual sync. Kling 3.0 Omni adds per-shot control over duration, camera angle, and character movement across multi-shot sequences, along with stronger visual consistency.

Both join a lineup of more than 30 models already in Firefly, including Google's Nano Banana 2 and Veo 3.1, Runway's Gen-4.5, Luma AI's Ray3.14, Black Forest Labs' FLUX.2[pro], ElevenLabs' Multilingual v2, and Topaz Lab's Topaz Astra.

Pricing and availability

Firefly AI Assistant will be available in public beta in the coming weeks. New video and image editing capabilities, and access to the new partner models, are available now for customers with a Firefly plan, which start at $9.99/month