Adobe Color After Dark lands in São Paulo tonight, August 17, bringing together the city's production and post-production community for an evening of Premiere Pro Color Mode sessions, hands-on technology, networking, drinks and some rather good raffle prizes.
Following our first Color After Dark event in Burbank earlier this summer, we're taking the format to Brazil.
Tonight, Adobe, RedShark and some of the biggest names in creative technology are taking over Black Frame Studios in São Paulo for an evening aimed squarely at filmmakers, editors, colorists, content creators and anyone else whose work involves creating and finishing images.
And, most importantly, it's free.
Doors open at 6pm, with plenty of time to grab a drink, meet the companies showcasing their products and get hands-on with the technology before Adobe officially welcomes everyone at 6:30pm.
At 7pm, Adobe's Kylee Peña will present the first live session dedicated to the new Color Mode in Premiere Pro, with a second session at 8pm for anyone who misses the first or wants another look.
Then, at 8:45pm, we'll be drawing the raffle, with hardware and prizes provided by several of the companies supporting the evening.
If you're in São Paulo and haven't registered yet, there is still time. Register free for Adobe Color After Dark São Paulo here.
The centerpiece of the evening is Adobe's new Color Mode for Premiere Pro.
We first got a proper look at Color Mode around NAB, and it's an important development for Premiere Pro editors. Adobe is bringing a much more approachable set of color tools directly into the editing environment, without expecting every editor to become a professional colorist.
Kylee Peña will take attendees through the new workflow live, showing what the tools can do and, importantly, how they fit into a real editing and finishing workflow.
There are two opportunities to catch the presentation, at 7pm and again at 8pm, so there should be plenty of opportunity to spend time exploring the technology around the venue as well.
And there's quite a lot to see.
Color workflows are only as good as the images you're looking at, which makes displays an obvious part of Color After Dark.
Dell Technologies is joining us in São Paulo with a selection of its latest professional display technology, including the Dell UltraSharp U3226Q and U2725QE.
The U3226Q gives attendees an opportunity to see Dell's latest QD-OLED display technology in a creative environment, while the U2725QE provides an IPS alternative. Dell will have its local team at the event too, so attendees can talk directly to the people behind the technology about professional creative workflows and what filmmakers, editors and other Adobe users actually need from their displays.
AMD is back with us for São Paulo, this time demonstrating alongside Lenovo.
Modern Premiere Pro workflows increasingly depend on GPU acceleration, whether you're dealing with effects, high-resolution media, color, AI-assisted tools or simply trying to keep a complex timeline moving smoothly.
AMD Radeon and Radeon PRO graphics are built with exactly these sorts of creative workloads in mind, with hardware acceleration for video effects and encode/decode alongside the GPU performance demanded by post-production, VFX and other professional applications.
At Color After Dark, you'll be able to see AMD technology running in Lenovo hardware and talk to the teams about what all that compute performance actually means when it gets put to work on real creative applications.
Flanders Scientific, or FSI, will also be joining us in São Paulo.
Recently acquired by Atomos, FSI is a name that needs little introduction to professional colorists, DITs and post-production facilities. The company specializes in professional reference monitoring and has become a familiar sight in grading suites, edit rooms and on-set monitoring environments around the world.
If your work involves making decisions about what an image really looks like, this is a stand worth visiting.
Color After Dark is designed to connect different parts of the creative workflow, and having specialist reference monitoring sitting alongside Adobe's latest color tools makes for some interesting conversations.
Digital Anarchy will be demonstrating two of its professional Adobe Premiere Pro plugins, Beauty Box Video and Flicker Free.
Beauty Box Video tackles skin retouching and digital makeup, including controls for skin smoothing, shine removal and teeth and eye whitening. Automatic masking and tracking allow the processing to follow subjects through a shot, reducing the amount of manual work required.
Flicker Free 3.0, meanwhile, is designed to remove flicker and unwanted variations in illumination from footage. It combines motion compensation and GPU acceleration with presets for common problem areas including LED lighting, drone footage and timelapses.
Both run directly within Premiere Pro, making the Digital Anarchy stand a good place to see how some traditionally time-consuming cleanup jobs can be incorporated into an editor's existing workflow.
Godox is joining Color After Dark with a substantial selection of its latest lighting equipment, including the AM800R, PL600RF and PL1200RF, giving attendees the chance to get hands-on with professional lighting instead of just looking at finished images on screens.
The company is also bringing members of its international team together with its Brazilian ambassador, making the event a useful opportunity to talk lighting, production and workflow directly with Godox.
And Godox is contributing two particularly nice raffle prizes: a Godox C100 compact camera and MA5R LED light.
So, yes, make sure you stick around until 8:45pm.
The idea behind Color After Dark remains the same as it was when we launched the format in Burbank.
There are no cavernous exhibition halls, no badge scanning, no five-minute wait before somebody will talk to you. We're putting interesting technology and the people behind it into the same room as the filmmakers, editors, colorists and creators who actually use it.
Black Frame Studios provides a particularly appropriate home for the São Paulo edition. It's a working production environment, not a conventional conference venue, which is exactly the atmosphere we wanted.
Come for Kylee Peña's Color Mode presentation. Get hands-on with the displays, workstations, plugins, lighting and other technology. Have a drink. Meet people. Ask difficult questions of the manufacturers.
And maybe leave with something from the raffle.
Adobe Color After Dark São Paulo takes place tonight, August 17, at Black Frame Studios, R. Prof. Clemente Pastore, 165, São Paulo. Doors open at 6pm, with the Adobe welcome at 6:30pm, Color Mode sessions at 7pm and 8pm, and the raffle at 8:45pm.
Attendance is free, but registration is required. Register for Adobe Color After Dark São Paulo here.