Adobe has announced it will acquire Topaz Labs, whose AI tools cover upscaling, noise removal, stabilization, and footage restoration. Topaz products will remain available as standalone tools after the deal closes.
Adobe has signed a definitive agreement to acquire Texas-based Topaz Labs, whose AI-based tools cover upscaling, sharpening, stabilization, frame interpolation, noise removal and footage restoration.
Topaz has been one of the main successes of the AI era in this particular industry, partly because it has stayed in its own lane and firmly specialized in image manipulation. The company's products, which include Topaz Photo, Topaz Video, Topaz Gigapixel, Astra and Bloom, are used by 20 of the world's 50 largest companies and, so it claims, “millions of customers.” Its AI technology received a Technology & Engineering Emmy Award in December 2025 for high-quality television catalog restoration.
Adobe has long been a fan too. It added Topaz’s image and video upscalers to Firefly AI in July 2025. “Topaz Labs is really interesting,” Adobe’s VP of Product Management, GenAI (Firefly), Zeke Koch, told us at the time. “We've been talking to them for a long time because they make what we think is the best upsampling, taking a lower resolution and making it higher resolution.”
A new UXP panel for AI upscaling was introduced into Adobe Premiere only last month.
There are two strands to the deal. In one sense, not much will change. After the deal closes, Topaz Labs products will continue to be sold as standalone offerings through the company's website. Currently these start at $12/mo, sdcaling to $34/mo for unlimited access to all Topaz Labs tools. CEO Eric Yang will remain in post leading the team.
Where it gets interesting is when the technology starts to get disseminated through the existing Adobe product line. Topaz tech will be integrated across Adobe's creative AI portfolio, giving creatives the ability to enhance footage, restore and remaster archival content in Adobe Firefly, Firefly Services and Creative Cloud apps. There is no timeframe attached to this, but given the companies have obviously been talking for a while, hopefully it won’t be too long.
Adobe says this positions it “to tap into the growing opportunity for efficient, on-device AI video,” which is going to be interesting both from a privacy and a sustainability point of view. Topaz has also worked on optimizing the technology with NVIDIA and says that the same model can be used on every NVIDIA GeForce RTX and RTX PRO GPU.
The transaction is expected to close in the second half of 2026, pending regulatory approval. No purchase price was disclosed.