Sphericam might not be a household name, but the company certainly has vision. A week or so at NAB NYC, it announced its new 360 degree camera system.
Placed as an antidote to the rather consumer-orientated solutions out there, the Beast is a modular system that can stream VR live, as well as capturing data at 6K resolution in Cinema DNG raw at 60fps. Interestingly, Sphericam advertises it as using 10-bit RAW, as opposed to the more common 12 or higher. This may have a bearing on grading potential. But with 512GB being captured per sensor, per 10 minutes, you still need to be sure of some serious storage for any footage that you obtain with it!
360 video is increasingly being used in marketing, such as for Virgin, showing some of the experiences that can be booked with them. Until now, most 360 camera solutions have been based upon GoPro camera arrays or low tier, all-in-one cameras such as from Kodak.
However, despite a subtly increasing niche use for such systems, it is, perhaps, telling that no other company has really come forward with a truly easy-to-use, affordable professional 360 system. So, we can only wait and see whether Sphericam has cornered this particular area of an emerging market and whether it will truly take off in a way that 3D didn’t.
Press release on Page Two.