VR & AR

The cinema dream of the hologram promised in Star Wars, Iron Man, and Minority Report is being chased hard by numerous developers – among them Lightfield Labs and Leia Inc.
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Why the sheer pace of the development of VR technology could be killing the chance for narrative 360 video to establish itself, and allow full creative exploration of the format.
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Occasionally we get CEOs of companies to reflect on the use of AI in their own products as well as in the wider world. This time Digital Anarchy CEO Jim Tierney looks at whether AI really will replace us, and what it has to do with the fate of VR.
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16 May 2018

Why isn't VR more popular?

by Published in VR & AR
Despite every year since 1994 being "the year of VR", it hasn't reached the mass market yet. Will it ever?
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Todays VR is becoming practical and usable in ways never seen before now. Rakesh Malik takes a look at the current state of VR and 360 technology, and how far it has progressed.
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In one of the more surprising announcements we've heard this year, a team up between RED and Facebook has been announced, and things could now become very interesting indeed.
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Mozilla just announced its Firefox Reality browser for standalone VR and AR headsets. But, that particular brand of WebVR is just one of many approaches. Here’s what browsing might look like in VR, and since everything we do these days is in a web browser, this really matters...
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Standalone headsets, which don't rely on a PC, from Oculus, HTC and Google could spark an interest in virtual reality for a whole new group of users.
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VR is being touted as the next big thing, but finding a way to win people over in ways that 3D could not is a challenge. But combining VR with live entertainment is proving to be an audience winner. Could VR's future lie in 'Immersive performances'? 
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With NAB just around the corner, it’s looking like one area of technology that’s breaking through into mainstream importance is the use of computer gaming engines (like Unreal and Unity) to create photorealistic virtual objects and scenery in real time. 
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Samsung’s new S9 smartphone could support movement in a VR headset. But will it? And if it does, what content will viewers be able to watch?
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