RedShark News

Blender pulls a rabbit out of the hat

Published in Technology & Computing

Ever wondered how far you could go with Open Source software? 

What were the video trends in 2012?

Published in Business

Probably the best way to find the real trends of the past year is to understand what people have been buying. And few would know better than Peter Savage, Managing Director of Azule Finance, a Berkshire, UK - based finance house supporting the creative industries

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals.

Even with an abundance of incredible views, you still need an outstanding eye for composition and a highly developed photographic technique to get pictures like these

High Dynamic Range (HDR) Video

Published in Technology & Computing

HDR or High Dynamic Range, is a way to record the massive distance between light and dark that exists in nature. Used well, it can produce amazing images. Overdone, it can make nature look like a videogame

Remember all those old video graphics modes you used to get in the late eighties? You have to be a certain age to remember the frisson of excitement when you realised that your next computer could display sixteen colours instead of four

The Persuasive Power of Video

Published in Business

This is a lot to ask: how do you make a video that will convince sensible car buyers to splash out £35,000 ($56,000) on a re-badged Toyota iQ city car?

According to a report by Cisco, video accounted for over 50% of mobile data traffic in 2012 and is expected to rise to 66.5% by 2017. The rise is driven both by increased viewing of videos and by more people viewing content in HD.

Using just a single RED Epic and a simple 75mm master prime… oh, and an old building crammed with actors, dancers, acrobats, complex lighting, technicians, directors, producers and the film crew, this amazingly complex video was captured at 300 fps in a single shot

How do you sell yourself to clients? Is it by talking about your skills or your equipment?

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