RedShark News

The Persuasive Power of Video

Published in Business

This is a lot to ask: how do you make a video that will convince sensible car buyers to splash out £35,000 ($56,000) on a re-badged Toyota iQ city car?

Video mapping, 3D projection mapping, whatever you want to call it, the art form opens up new possibilities for video professionals.

Consumer video expectations for 2013

Published in Technology

It's (nearly the end of) the season for crystal balls and soothsaying. Here, Patrick Jong Taylor plays prognosticator, offering his take on U.S. consumer habits for the New Year

Baumgartner: The video tech behind the jump

Published in Technology

When it came to filming Felix Baumgartner’s epic jump from the edge of space, Red Bull Stratos combined NASA-rated gear with equipment that you can pick up on the High Street.

Blender pulls a rabbit out of the hat

Published in Technology

Ever wondered how far you could go with Open Source software? 

Remember all those old video graphics modes you used to get in the late eighties? You have to be a certain age to remember the frisson of excitement when you realised that your next computer could display sixteen colours instead of four

Billions of hours of Video could be lost forever

Published in Technology

Around the world, billions of hours of video footage are sitting on shelves or in archives. Most of it may be of very limited interest, but some of it is a vital part of our cultural history. This footage is under threat from two sides: not only is the tape that the recordings are stored on degrading, but the machines required to play them back are slowly disappearing

Using just a single RED Epic and a simple 75mm master prime… oh, and an old building crammed with actors, dancers, acrobats, complex lighting, technicians, directors, producers and the film crew, this amazingly complex video was captured at 300 fps in a single shot

What were the video trends in 2012?

Published in Business

Probably the best way to find the real trends of the past year is to understand what people have been buying. And few would know better than Peter Savage, Managing Director of Azule Finance, a Berkshire, UK - based finance house supporting the creative industries

Freya’s Magic Lantern RAW video round-up!

Published in Technology

I decided to create a round up of lots of videos I’ve found from all over the internet, that were shot with the new Magic Lantern Raw video feature. The idea being that you can find a lot of video and information in one place without having to search everywhere! Hopefully this can give you a bit of a real idea of the breakthrough too

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