RedShark News

In the wake of Facebook's $2bn swoop for Oculus Rift, last week's announcement that Sony is building a VR headset for the Playstation 4 seems a bit more significant. Are we about to see a domestic VR arms race? Or is AR (Augmented Reality) as epitomised by Google Glass the best way forward in the short term?

Sony's PXW-X180 is a very forward-looking camera, with mutliple codecs, several storage options, and a good looking lens. Sony's Product Manager Bill Drummond talks us through the new features

Sony NAB press conference: "Beyond Definition"

Published in Business

Sony was in a difficult position when they presented their press conference today at the Mirage Ballroom in Las Vegas. They've already announced their F5 and F55 4K cameras in October last year (they've already sold 2000 of them) , and no-one was really expecting any ground-breaking news from them today. But that doesn't mean that the content of the news conference wasn't important, because the underlying seismic movement towards 4K was solidified by a few of the more subtle comments

Sony's Glasnost: Is Sony opening up to working with other companies and products?

Sony trials point way to 4K World Cup

Published in Production

Sony and FIFA recently announced they are partnering to trial live 4K production workflow at the FIFA Confederations Cup in Brazil this summer, extending the collaboration that saw Sony capture 25 matches from the 2010 soccer World Cup in 3D and, more importantly, pointing the way to Rio 2014 being produced in 4K.

Sony's Bravia S90 4K televisions alter industry curve

Published in Business

Curved screens are shaping up as a key differentiator between top and lower tier television brands, especially those jumping in the race to put an UltraHD television in your home. Sony is the latest to follow the curve, introducing its first (less) curved line of 4K UHD televisions.

Extreme 4K

Published in Technology

This is what happens when you push 4K and long lenses to the limit

The mysterious new XDCAM from Sony may not be so mysterious after all... Our Far East correspondent, John Burkhart has been investigating

Well, Sony promised it “after Thanksgiving”, and here it is: the first details of Sony’s new 4K delivery system which may or may not show the way to the post Blu-Ray era

Sony announces F5 upgrade path to F55 and new A7s full frame 4K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference

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