RedShark News

Seeing Red

Published in Business

There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK.  For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.

UHD is the new HD. Confused? You will be.

Published in Business

The mighty Consumer Electronics Association has defined 4K as UltraHD. Kieron Seth reports

4K: Muddying the waters

Published in Business

Sony's setting the pace for 4K, from the Lens to the Living Room, to use one of their favourite marketing phrases. And to show their commitment to the format, they've annouced that the're remastering some of their Blu Ray titles from 4K masters. It's good because it's a source of higher quality content for 4K display owners. But RedShark contributor Freya thinks it will also confuse customers. Here's her thoughts on the subject

Sony F55/F5 gets 4K 444 RGB!

Published in Production

Sony outdoes itself with a major firmware update for the F55 and F5 cameras, enabling true 4K RGB recording, among other goodies.

Sony's 4K download service starts - with prices

Published in Distribution

Ever since the launch of it’s flagship 84 inch 4K Bravia, Sony has promised a 4K downloading service. Now it’s here, and we know the prices

Can you make a feature film with an iPhone?

Published in Production

Can you make a feature film with an iPhone? Well, "yes" is the answer if you don't mind a slightly fuzzy-looking picture on a big screen, and if you sit far enough away, but you can certainly get a cinematic "look" if you use cinema-type techniques when you make your film, and some software to give your work its finishing touches.

Sony opens up its SmartWatch

Published in Technology

Sony is looking to invigorate sales of its SmartWatch device with a pricedrop to the $100 mark and the rather big news that its opening up the device to any developer’s firmware.

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

Is Sony the next Netflix?

Published in Business

At CES, Sony teased an upcoming cloud-based streaming video service, taking aim at Netflix and traditional cable providers. Can it succeed?

Sony's PS Vita TV to crush Apple's hobby?

Published in Technology

While PlayStation 4 is the headline act for November launch here and in America, Sony's home territory will be first with a very different gaming/multi-media device. Priced 9,954 yen with tax (about $100 USD or £64), PS Vita TV will arrive on November 14 and at a raw technology level simply crushes Apple's hardware. K. Stewart reports for RedShark

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