RED doesn't think that 4K is moving fast enough. They have a vested interest in thinking this. As arguably the first camera company to have 4K cameras on the market, their lead is is being challenged by newcomers from the more established companies
Could this be the first moving footage from the new Red Dragon sensor?
There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK. For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.
A show’s look is a powerful storytelling cue that helps orient an audience to a story’s intended genre and tone. In general, comedies look sharper, bluer, and more immediate. Dramas look more diffused, warmer, and past tense. It is the cinematographer’s responsibility to create a look that is consistent with the program’s genre from the very first frame. In this article Barry Braveman looks at how this can be achieved.
Over the weekend we brought you the first images that were from the new RED Dragon sensor. We thought they looked sensational, and said so, but before everyone (including us) gets carried away, it's worth injecting a note of caution into the frenzy that surrounds this new sensor
Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail
What better way to demonstrate the power of a new tablet than by asking it to edit RED 6K files in real time?
New York-based rental house OFFHOLLYWOOD, with the cooperation of RED cameras, has entered the accessories business, teasing three new products, with more to follow at IBC 2014.