RedShark News

Sale of the Century? Red slashes prices across the board

Published in Business

The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:

Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail

Making sense of sensors: Part 1 of 2

Published in Technology & Computing

Film always used to be the main thing that determined how a photograph looked. Now, it's the sensor. So camera manufacturers have taken on a huge extra responsibility!

Dramatic claims from RED: 21 stops from Dragon!

Published in Technology & Computing

RED and, say, Sony are diametrically different in so many ways, and perhaps no more so than in the way that the EPIC manufacturer absolutely loves to let information about new products seep from every pore

This holiday we're re-running some of our most popular articles, in case you didn't see them the first time. Today: Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail

Red Dragon Sensor: "More resolution than 65mm film..."

Published in Production

RedShark contributor Phil Rhodes pointed out something to me the other day that sounds obvious when you hear it: that camera makers never used to make film, and yet - if you can remember that far back - it is the film that determines the quality and feel of the photograph (and the lens, of course), not the camera

 The main offering from RED at this year's IBC is its new RED 7-inch touchscreen, while it also has a new set of interchangeable OLPF filters that promises to take the concept of modularity to the extreme.

New "Mini-Mag" media format for RED cameras

Published in Production

You may think that the world doesn't need another expensive storage format when generic storage is getting cheaper and faster all the time - but this new RED format guarantees performance in situations where your footage is almost inevitably going to be worth many times more than your memory

RED comes clean

Published in Business

Red comes clean, saying "yes, we are late on almost everything, but it's worth it because what we do is great and changes everything for the better". (Our paraphrase - exact text follows)

RED draws battle-lines for 4K film distribution

Published in Studio & Broadcast

A day is a long time in digital video technology. And what we now know is that the battle-lines have been drawn for the fight over 4K delivery. Is this simply a squabble between obscure and proprietary systems, or the end-game in the democratisation of cinema that started with the RED One, and blossomed into the plethora of affordable cameras that start with DSLRs and go all the way up to the new Sony F55?

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