RedShark News

Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail

Red announces the Red Switchblade

Published in Technology & Computing

 Red's latest addition is an add-on camera control panel that provides all the basic controls for a camera assistant while also looking the part too. 

 The main offering from RED at this year's IBC is its new RED 7-inch touchscreen, while it also has a new set of interchangeable OLPF filters that promises to take the concept of modularity to the extreme.

What better way to demonstrate the power of a new tablet than by asking it to edit RED 6K files in real time?

 There was a lot of news at IBC2014, particularly on the camera and camera accessory front, and we published a lot of stories as a result (with more still in the pipeline). Here, in case you’ve missed any of our coverage, are the highlights so far (with added Photokina).

RedShark Technical Editor Phil Rhodes profiles Monocle, a new utility from ClipToolz that converts raw color into a black-and-white result that approaches a 'true' monochromatic image.

When your showreel looks as good as this, you really don't have anything to prove. You don't have to convince anyone that your kit is good enough for the movies, because your showreel is the movies

RED draws battle-lines for 4K film distribution

Published in Studio & Broadcast

A day is a long time in digital video technology. And what we now know is that the battle-lines have been drawn for the fight over 4K delivery. Is this simply a squabble between obscure and proprietary systems, or the end-game in the democratisation of cinema that started with the RED One, and blossomed into the plethora of affordable cameras that start with DSLRs and go all the way up to the new Sony F55?

4K is just the beginning...

Published in Technology & Computing

4K is just a stepping stone on the way to higher resolutions

Sale of the Century? Red slashes prices across the board

Published in Business

The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:

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