RedShark News

RED is gung ho over 4K

Published in Studio & Broadcast

RED doesn't think that 4K is moving fast enough. They have a vested interest in thinking this. As arguably the first camera company to have 4K cameras on the market, their lead is is being challenged by newcomers from the more established companies

Could this be the first moving footage from the new Red Dragon sensor?

Seeing Red

Published in Business

There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK.  For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.

Making sense of sensors: Part 1 of 2

Published in Technology & Computing

Film always used to be the main thing that determined how a photograph looked. Now, it's the sensor. So camera manufacturers have taken on a huge extra responsibility!

Filtering Your Look

Published in Production

A show’s look is a powerful storytelling cue that helps orient an audience to a story’s intended genre and tone. In general, comedies look sharper, bluer, and more immediate. Dramas look more diffused, warmer, and past tense. It is the cinematographer’s responsibility to create a look that is consistent with the program’s genre from the very first frame. In this article Barry Braveman looks at how this can be achieved. 

What do these dragon images mean?

Published in Technology & Computing

Over the weekend we brought you the first images that were from the new RED Dragon sensor. We thought they looked sensational, and said so, but before everyone (including us) gets carried away, it's worth injecting a note of caution into the frenzy that surrounds this new sensor

Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail

What better way to demonstrate the power of a new tablet than by asking it to edit RED 6K files in real time?

Take4D: Visualizing the Impossible

Published in Technology & Computing

When Hollywood comes calling and asks you to accomplish a miracle, it’s time to step up. Just ask Richard Widgery and the visualization specialists at Take4D.

IBC 2014 Preview: OFFHOLLYWOOD's Accessories for RED cameras!

Published in Production

New York-based rental house OFFHOLLYWOOD, with the cooperation of RED cameras, has entered the accessories business, teasing three new products, with more to follow at IBC 2014.

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