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What's the way forward with video? It's not, it seems, more resolution. What people want is better, not more, pixels

High Dynamic Range (HDR) Video

Published in Technology & Computing

HDR or High Dynamic Range, is a way to record the massive distance between light and dark that exists in nature. Used well, it can produce amazing images. Overdone, it can make nature look like a videogame

This is a groundbreaking video!

Published in Production

We're very excited about this video. It is filmed using HDR (High Dynamic Range) and gives the video a very distinctive look that is entirely appropriate for its subject matter: New York. And it may just be a very important moment in the history of film-making

CES 2015 Hot Trend: HDR & Quantum Dot 4K Televisions

Published in Studio & Broadcast

We're seeing an interesting trend in consumer display technology shaping up at this year's Consumer Electronics Show that could impact filmmakers and video content producers.

The new iPhone's camera has capabilities way beyond what you would expect from such a tiny device

In the real world, light levels vary enormously. Our current screens can't reproduce images that include light sources or reflections of them accurately. To do so would require a massive increase in brightness. But it needs to be done. Phil Rhodes explains the science needed for this next artistic leap

HDR imaging has been one of the sleeper stories of technological advancement over the past couple of years, but with the International Telecoms Union (ITU) looking to fold it into a future Ultra HD spec and the chance of some major film franchises — think Star Wars and The Hobbit — mastering in it, it’s time may finally have come.

Disney Research makes HDR work with conventional TVs

Published in Post & VFX

The House of Mouse has come up with an innovative new technique that mitigates most of the problems that tone mapping introduces when it interprets HDR images for conventional television sets.

Another chance to read about this extremely important development in the history of TV and FIlm.  This means that TVs will be able to show videos that handle light in the same way as real-life. In our view, it's much more important than merely having more pixels, and the good news is that it's compatible with some existing cameras!

Just in case anyone was in doubt that the 4K revolution is happening, Nvidia has just announced that its much anticipated Tegra 4 mobile chipset will include "4K Ultra-High-Def video support"

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