RedShark News

UK sees the biggest ever order for 4K hire equipment

Published in Business


Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony

First short film on F55 - Made for European Launch

Published in Technology

We were a little bit underwhelmed when we saw the first footage from the F55, not because there's anything wrong with the camera - far from it;  but because it was shot incredibly flat, and we kind of expected something a bit more eye-catching than that. The whole experience set us off on what was essentially a rant about how you shouldn't use YouTube or Vimeo to judge the quality of a camera

Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace

Extreme 4K

Published in Technology

This is what happens when you push 4K and long lenses to the limit

New Sony 4K announcements: What does it all mean?

Published in Technology

So, we've seen the announcement from Sony of two new 4K cameras, new codecs, new recording media and a new 30" 4K LCD monitor. Just how significant is this, and is this the 4K Tipping Point, at least for production, if not all the way to the home?

When cameras are Good Enough

Published in Technology

Have cameras reached the point where we need to be looking beyond resolution to judge their film-making abilities?

Since 2009 the National Theatre in London has been broadcasting selected productions to Digital Cinemas around the world. On the 27th of February they will set a new standard when they broadcast "War Horse" live via satellite in 4K

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

We understand that Sony's prices for the F5 and F55 cameras will be released on Tuesday 27th November. This eagerly awaited announcement has the potential to reshape the digital cinematography landscape

Where now for the FS700?

Published in Production

Freya Black, a UK-based writer, director, cinematographer and artist, urges us not to forget about the Sony FS-700, now that its upmarket siblings have been announced

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