Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony
It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years
Cheaper, cinematic cameras come with a cost - they tend to have Rolling Shutters, which means that rapid movement can be skewed. In the next few months, you'll be able to buy cameras with Global Shutters at all price points. This can't come soon enough, according to Phil Rhodes
Last Sunday a Lionel Messi hat-trick helped Barcelona to a remarkable 3-4 victory over Real Madrid 3-4 away at the Santiago Bernabéu Stadium. And this time Messi's footballing genius was captured for posterity in full 4K glory.