RedShark News

Sony announces F5 upgrade path to F55 and new A7s full frame 4K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference

Sony explains its new 4K codec: XAVC

Published in Technology & Computing

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

Since 2009 the National Theatre in London has been broadcasting selected productions to Digital Cinemas around the world. On the 27th of February they will set a new standard when they broadcast "War Horse" live via satellite in 4K

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

Extreme 4K

Published in Technology & Computing

This is what happens when you push 4K and long lenses to the limit

After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.

DaVinci Resolve 10 is one of the applications that has been optimised to run on the new Mac Pro and now, thanks to Dado Valentic from Mytherapy, we can see just how fast it runs. You may be surprised at some of the results!

F55: Where does it fit?

Published in Production

Phil Rhodes holds an F55 for the first time and tells us where he thinks it fits in the digital cinematography marketplace

Why the Sony F65 is still on top

Published in Production

With Sony's F55 shaping up to be such a good device, it's reasonable to wonder about the future role of Sony's flagship camera, the F65.  We spoke to Richard Lewis, Product Specialist for Cimenatography at Sony Europe, to get some definitive answers

Sony F55 hands-on with video tour

Published in Production

I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens

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