In between IBC and NAB, most of the newly-announced 4K cameras are on sale. So before the expected avalanche of 4K announcements and previews at NAB, we thought we'd ask Phil Rhodes to run though what you can buy now

Phil Rhodes holds an F55 for the first time and tells us where he thinks it fits in the digital cinematography marketplace

I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens

After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.

Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony

Sony caught the entire industry on the hop with their low list pricing for the recently-announced F5 and F55 4K-capable cameras, but now we're seeing the first street prices, and they are, of course, even lower!

Freya Black, a UK-based writer, director, cinematographer and artist, urges us not to forget about the Sony FS-700, now that its upmarket siblings have been announced

Film always used to be the main thing that determined how a photograph looked. Now, it's the sensor. So camera manufacturers have taken on a huge extra responsibility!

We were a little bit underwhelmed when we saw the first footage from the F55, not because there's anything wrong with the camera - far from it;  but because it was shot incredibly flat, and we kind of expected something a bit more eye-catching than that. The whole experience set us off on what was essentially a rant about how you shouldn't use YouTube or Vimeo to judge the quality of a camera

Have cameras reached the point where we need to be looking beyond resolution to judge their film-making abilities?