RedShark News

First short film on F55 - Made for European Launch

Published in Technology

We were a little bit underwhelmed when we saw the first footage from the F55, not because there's anything wrong with the camera - far from it;  but because it was shot incredibly flat, and we kind of expected something a bit more eye-catching than that. The whole experience set us off on what was essentially a rant about how you shouldn't use YouTube or Vimeo to judge the quality of a camera

Sony sets out its vision

Published in Business

Sony's press conference at the IBC is always worth going to, not necessarily because of new product announcements but because there are always new facts and figures, as well as a glimpse at future directions and priorities

4K cameras: A rundown of what's available now

Published in Production

In between IBC and NAB, most of the newly-announced 4K cameras are on sale. So before the expected avalanche of 4K announcements and previews at NAB, we thought we'd ask Phil Rhodes to run though what you can buy now

Sony explains its new 4K codec: XAVC

Published in Technology

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

Why do people do this? Camera comparisons on YouTube

Published in Technology

Why do people put video from one of the world's top cameras on YouTube with the expectation that we can judge the quality of the material? Just to make it perfectly clear: video on YouTube is highly compressed.

The Rolling Shutter Effect Explained

Published in Technology

Rolling Shutter is a type of distortion that affects cameras across the price spectrum. The more you know about it, the better you can deal with it

When cameras are Good Enough

Published in Technology

Have cameras reached the point where we need to be looking beyond resolution to judge their film-making abilities?

Sony announces F5 upgrade path to F55 and new A7s full frame 5K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference

All the detail from Sony's London F5 + F55 launch

Published in Production

There's a lot of information to take in here with these new Sony cameras and all the stuff that goes with them. We've just been to the European launch and things are a little clearer.

We understand that Sony's prices for the F5 and F55 cameras will be released on Tuesday 27th November. This eagerly awaited announcement has the potential to reshape the digital cinematography landscape

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