Sony announces F5 upgrade path to F55 and new A7s full frame 4K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference
So, we've seen the announcement from Sony of two new 4K cameras, new codecs, new recording media and a new 30" 4K LCD monitor. Just how significant is this, and is this the 4K Tipping Point, at least for production, if not all the way to the home?
Here's another chance to read this great article by Phil Rhodes on why cameras need global shutters. Cheaper, cinematic cameras come with a cost - they tend to have Rolling Shutters, which means that rapid movement can be skewed. The ability to buy cameras with global shutters at all price points can't come soon enough, according to Phil Rhodes
Hollywood equipment house AbelCine has been serving the needs of professionals for years. Now they're educating pros too, with two videos explaining Sony F55 camera and post workflow.
We don't think anyone was expecting this. This is such a NON Sony thing. Sony has just announced on their Community website that the Sony F5 and F55 will be able to have a hardware upgrade to two of the most popular post production formats: ProRes and DNxHD
It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years