RedShark News

First short film on F55 - Made for European Launch

Published in Technology

We were a little bit underwhelmed when we saw the first footage from the F55, not because there's anything wrong with the camera - far from it;  but because it was shot incredibly flat, and we kind of expected something a bit more eye-catching than that. The whole experience set us off on what was essentially a rant about how you shouldn't use YouTube or Vimeo to judge the quality of a camera

After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.

The Rolling Shutter Effect Explained

Published in Technology

Rolling Shutter is a type of distortion that affects cameras across the price spectrum. The more you know about it, the better you can deal with it

4K cameras: A rundown of what's available now

Published in Production

In between IBC and NAB, most of the newly-announced 4K cameras are on sale. So before the expected avalanche of 4K announcements and previews at NAB, we thought we'd ask Phil Rhodes to run though what you can buy now

Extreme 4K

Published in Technology

This is what happens when you push 4K and long lenses to the limit

UK sees the biggest ever order for 4K hire equipment

Published in Business


Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

New Sony 4K announcements: What does it all mean?

Published in Technology

So, we've seen the announcement from Sony of two new 4K cameras, new codecs, new recording media and a new 30" 4K LCD monitor. Just how significant is this, and is this the 4K Tipping Point, at least for production, if not all the way to the home?

Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace

Hollywood equipment house AbelCine has been serving the needs of professionals for years. Now they're educating pros too, with two videos explaining Sony F55 camera and post workflow.

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