I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens
It’s a great pity that in order to enjoy the benefits of digital imaging, we must use pixels that may only be one of a comparatively small selection of colours, as opposed to the effectively infinite subtlety of nature. Phil Rhodes spreads light and understanding about quantization and noise.
In many ways IBC2013 was a quiet show. Yes it boasted record visitor numbers, but few things happened out in Amsterdam that hadn’t been predicted beforehand: namely HEVC-powered 4K is on the horizon, the second screen is increasingly important to broadcasters’ plans, and higher frame-rate imaging is moving closer and closer to mainstream acceptance. Andy Stout looks back on five days in Amsterdam
So, we've seen the announcement from Sony of two new 4K cameras, new codecs, new recording media and a new 30" 4K LCD monitor. Just how significant is this, and is this the 4K Tipping Point, at least for production, if not all the way to the home?
Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace
This is the first of our series looking at people who run a video production business focusing on their strategy and their technology. Mark McCarthy of Sparky Media Productions specialises in very high quality video which is increasingly obtainable on lower-cost equipment - although he's not afraid to use high-end kit where necessary.