We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
Could the Amira be the ultimate indie digital cinema camera?
The new ALEXA XST is a technological tour-de-force that uses ARRI's classic sensor. How does it get 4K from this less-than-4K imager? And what are the advantages of this approach?
It looks like soon it will no longer be a matter of choosing between the visual qualities of the Arri Alexa or those of 4K resolution. A recent statement seems to suggest that it might soon be possible to have your cake and eat it