AMIRA, the brand new documentary style camera by ARRI, made its worldwide debut at Dublin’s Digital Biscuit conference this week, and we're slowly learning more about this intriguing camera
The new ALEXA XST is a technological tour-de-force that uses ARRI's classic sensor. How does it get 4K from this less-than-4K imager? And what are the advantages of this approach?
We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
There has been a lot of excitement about Arri’s new Amira camera, (featuring an Alexa sensor in something closer to a traditional ENG form factor) not least because it would appear that it could be very useful outside of its intended documentary context and it has been expected to have a much lower price tag than the Arri Alexa
In a statement released today (and reproduced below in full) ARRI has announced that its Amira camera will can be upgraded to record UHD (not 4K) internally, as UHDProRes