What a 2000mm lens can do for you

Published in Production

For fans of that long lens look, we have a treat: a short video clip that likely takes telephoto lensing beyond what's possible with your everyday kit.

What were the video trends in 2012?

Published in Business

Probably the best way to find the real trends of the past year is to understand what people have been buying. And few would know better than Peter Savage, Managing Director of Azule Finance, a Berkshire, UK - based finance house supporting the creative industries

Baumgartner: The video tech behind the jump

Published in Technology & Computing

When it came to filming Felix Baumgartner’s epic jump from the edge of space, Red Bull Stratos combined NASA-rated gear with equipment that you can pick up on the High Street.

A recent newspaper article made surprisingly precise predictions about the video industry fifteen years from today. We show why that would be difficult to do three years ahead, never mind fifteen!

How do you sell yourself to clients? Is it by talking about your skills or your equipment?

Even with an abundance of incredible views, you still need an outstanding eye for composition and a highly developed photographic technique to get pictures like these

According to a report by Cisco, video accounted for over 50% of mobile data traffic in 2012 and is expected to rise to 66.5% by 2017. The rise is driven both by increased viewing of videos and by more people viewing content in HD.

High Dynamic Range (HDR) Video

Published in Technology & Computing

HDR or High Dynamic Range, is a way to record the massive distance between light and dark that exists in nature. Used well, it can produce amazing images. Overdone, it can make nature look like a videogame

Analogue systems are not intrinsically better than digital ones, but they are tied up in the complex history of what sounds and images mean to us and explain why they, and the 'film look', remain so important.

Remember all those old video graphics modes you used to get in the late eighties? You have to be a certain age to remember the frisson of excitement when you realised that your next computer could display sixteen colours instead of four

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