The Persuasive Power of Video

Published in Business

This is a lot to ask: how do you make a video that will convince sensible car buyers to splash out £35,000 ($56,000) on a re-badged Toyota iQ city car?

Even with an abundance of incredible views, you still need an outstanding eye for composition and a highly developed photographic technique to get pictures like these

How do you sell yourself to clients? Is it by talking about your skills or your equipment?

Is video the future of still photography?

Published in Technology & Computing

The Canon 1DC is the best part of a year old now (since the first review samples went out) but, despite the fact that all modern DSLRs have a sensor that's way in advance of 4K's 8 megapixels, there are still no other "traditional" 4K DSLRs out there

Here's a video tutorial to model a CGI strawberry. Although it's specifically for Cinema 4D, those using other 3D modeling and animation programs could pick up some tips as well.

Video tutorial: Rigging the Panasonic GH4

Published in Production

Although the Panasonic GH4 has been in the wild for about a year-and-a-half, you may still have questions about how to rig it. This detailed video from H. Paul Moon will help.

Just in case you thought for a moment you’d fallen asleep and woken up in 2022, I’d better say that again: Nokia now has a 41 Megapixel phone.

The trouble with that statement is that, even if it were true (which it is, says Nokia) it just doesn’t seem right - because that number of pixels packed into a mobile-phone type sensor would just be, well, rubbish, wouldn’t it? And anyway, are we really ready for a phone with a bigger pixel resolution than Super Hi Vision?

Consumer video expectations for 2013

Published in Technology & Computing

It's (nearly the end of) the season for crystal balls and soothsaying. Here, Patrick Jong Taylor plays prognosticator, offering his take on U.S. consumer habits for the New Year

Is the end in sight for "conventional" cameras?

Published in Business

Are we witnessing the end of traditional cameras?

If CGI is bad, is CGI to blame?

Published in Post & VFX

Pundits cite instances of 'bad' CGI to argue that computer generated imagery is ruining films. But there may be a flaw in that reasoning.

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