World Cup games to be captured in 8K

Published in Production

FIFA is making plans alongside Japan's NHK to capture some of the games from this summer's World Cup in Brazil in 8K. And the footage will be down converted to 4K to help 4K producers. Down converting to 4K! You read it here first!

Sony intros two new camcorders

Published in Production

Sony has announced two new camcorders: the PXW-X500, a new solid state memory shoulder camcorder; and the HXR-MC2500E, an Exmor R CMOS sensor-based unit with a new built-in LED light aimed at professional videographers. There’s also a new field recorder, the PMW-RX50 XDCAM portable recorder, too.

Sony launches new handheld NXCAM

Published in Production

The HXR-NX100, which broke cover at Broadcast Asia, features a 1.0 type Exmor R back-illuminated CMOS Sensor with 20 megapixels, which, given that it’s similar to the sensor in the company’s RX10 camera, should mean it takes some very good HD.

Sony’s proprietary digital zoom technology, Clear Image Zoom, has a cloak of mystery surrounding it underneath of which there could be some very interesting things going on indeed.

Sony's own take on the A7S

Published in Business

This advert tells us as much about Sony as it does about the camera

The big camera announcements this year have been for large (in terms of capability), top-end cinema-type devices. That's all very exciting. But it does actually take time for cameras to be evaluated, bought, and then used in a production. That's why we're only just starting to see major feature films being made with Sony's natively 4K F65 (After Earth, with Will Smith, for example)

Video comparison between Canon 1D C and Sony F55

Published in Production

Two very different cameras with the same claim: very high quality 4K footage

For those with a Sony A7s or Panasonic GH4, here's a bit of good news: the Atomos is officially accepting pre-orders for the Shogun, the world's first 4K HDMI recorder, and throwing a Spyder into the mix.

Sony Puts the Pressure on GoPro

Published in Technology & Computing

It is safe to say that the POV action camera market is pretty much owned by GoPro at the present time. Sony have now clearly decided that it was about time that the ante was upped and as a result they have now announced an upgrade to their HDR-AS100 in the form of the HDR-AS100V. Simon Wyndham explores

This may be a small glimpse into Sony's future

Published in Business

A seemingly innocent announcement about a new sales appointment gives away clues to how Sony sees itself in the future.

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