World Cup games to be captured in 8K

Published in Production

FIFA is making plans alongside Japan's NHK to capture some of the games from this summer's World Cup in Brazil in 8K. And the footage will be down converted to 4K to help 4K producers. Down converting to 4K! You read it here first!

Shooting films is better lit with, you know, lights. But if you just have to use a candle as your sole light source, there's hope for you yet. Not only that, but Sony's light-sipping A7s could get you out of all sorts of low-light trouble

Sony and Panasonic have announced that they are working together to develop the next generation of Optical Discs for Archive purposes

10 reasons why 2014 will be the Year of 4K

Published in Business

4K has been on the mind of producers, cinematographers, editors and other pros for some time now. But 2014 will be the year it breaks wide for video professionals and consumers alike, and here’s why

A glimpse inside the mind of Sony

Published in Business

 Ever wished you could know more about the thinking behind Sony's new cameras? How does an idea turn into a product?

Somewhat out-of-the-blue, Sony announced its upcoming flagship full-frame digital camera, the A7r II, sporting features that may make it a popular pick among photographers and filmmakers alike.

Camcorders have evolved to be the shape and form they are for very good reasons. It's worth reminding ourselves about them!

A price revolution in PL mount lenses?

Published in Production

Sony’s second generation CineAlta lenses have been unfairly overlooked, but they could herald a true shift in the price we have to pay for decent quality PL mount glass.

With competition in the emerging virtual reality market heating up, Oculus Rift showed off its consumer headset and accessories, including two ways to control the action.

This is a product that I wouldn't normally look at. Binoculars for me are purely optical devices and while they're useful, of course, sometimes, they're not something I pay much attention to. So it was with a mild feeling of indifference that I watched this video. But then it dawned on me that the whole industry should be looking at this new Sony product

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