Sony just released a pretty advertisement for its line of UHD televisions, captured in 4K. But how well does it translate to sub-UHD displays? And is it enough to reel in the customers?

What's the relationship between ISO and Gain?

Published in Production

You can make a camera more sensitive by adding gain. But that boosts the noise as well. What exactly do we mean by a camera's ISO rating? 

This is the first of two articles featuring the Sony F65 - currently widely considered to be the best cinematography camera in the world, and the only one to output a true 4K from its 8K sensor. In this RedShark exclusive, Andy Stout talks to DoP Ben Smithard about his approach to shooting period drama Belle with this 4K camera

One of the fastest expanding areas of our industry is corporate video. Now more often called "video communication", it's a great way to get your video skills used and paid for. Here's a TV programme we made about it.

Sony NAB press conference: "Beyond Definition"

Published in Business

Sony was in a difficult position when they presented their press conference today at the Mirage Ballroom in Las Vegas. They've already announced their F5 and F55 4K cameras in October last year (they've already sold 2000 of them) , and no-one was really expecting any ground-breaking news from them today. But that doesn't mean that the content of the news conference wasn't important, because the underlying seismic movement towards 4K was solidified by a few of the more subtle comments

Meet the Crew: Brian Dzyak, BTS Shooter

Published in Production

In this installment of our Meet the Crew series, we profile Brian Dzyak, a cinematographer that captures all the behind-the-scenes action on some of Hollywood's biggest films.

The 4K evolution is not about 4K

Published in Business

For consumers, the switch to 4K is inevitable. But the transition may not be as impactful for manufacturers as they hope. Here’s why, and what consumers really want.

 This may be a neat, conventional-looking HD camera, but there are some surprises under the hood

Sony trials point way to 4K World Cup

Published in Production

Sony and FIFA recently announced they are partnering to trial live 4K production workflow at the FIFA Confederations Cup in Brazil this summer, extending the collaboration that saw Sony capture 25 matches from the 2010 soccer World Cup in 3D and, more importantly, pointing the way to Rio 2014 being produced in 4K.

NAB 2015: The difference a year makes

Published in Business

Something is different about NAB this year and it's probably a good thing as an industry once wedded to launching new products instead discovers the joy of upgrades, modularity, durability and extending the product life cycle. Buy a new camera today and the chances are it will last a lot longer than one even from just a few years ago.

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