The 4K evolution is not about 4K

Published in Business

For consumers, the switch to 4K is inevitable. But the transition may not be as impactful for manufacturers as they hope. Here’s why, and what consumers really want.

After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.

RedShark Summer Replay: Sony's XAVC is used across an increasing number of its professional camcorders. Why did they choose yet another format? There were good reasons, as we explain below.

Sony’s Successful 4K Soccer Screening

Published in Studio & Broadcast

 However uneven the action on the field may have been, the broadcast technology behind the World Cup has been an enormous success with Sony’s live 4K screening of the Germany vs France match setting the bar for the next tournament in Russia in 2018. By Paul Saint.

4K leads Sony's return to profitability

Published in Business

For several years now Sony has seen a disappointing trend where its position as the maker of choice for quality TVs has been eroded by Korean electronics giants, to the point where it has struggled to retain almost any traction in this ultra-competitive marketplace

UHD is the new HD. Confused? You will be.

Published in Business

The mighty Consumer Electronics Association has defined 4K as UltraHD. Kieron Seth reports

Sony FS-700RH: 4K For the Rest of Us

Published in Production

While 4K is certainly not for everyone – it’s a bear to work with, manage, and store – it is true nonetheless that 4K capture produces superior HD images: the additional fineness and reduced noise contributes to much better HD than originating in HD in the first place

Sony's astonishing World Cup statistics

Published in Business

When you say you're going to cover the World's biggest televised event, you have to do it in a big way. Here are the facts and figures behind Sony's coverage of the 2014 football World Cup

First street prices for Sony's F5 and F55

Published in Business

Sony caught the entire industry on the hop with their low list pricing for the recently-announced F5 and F55 4K-capable cameras, but now we're seeing the first street prices, and they are, of course, even lower!

With all the modern technology available, why do we still not have the ideal documentary camera?

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