The 4K evolution is not about 4K

Published in Business

For consumers, the switch to 4K is inevitable. But the transition may not be as impactful for manufacturers as they hope. Here’s why, and what consumers really want.

In recent memory, it seems there has been one name in the inexpensive sport camcorder market: GoPro. Its HD Hero camera set the bar for quality and versatility at a consumer-friendly price-point.

UHD is the new HD. Confused? You will be.

Published in Business

The mighty Consumer Electronics Association has defined 4K as UltraHD. Kieron Seth reports

Equipment for reproducing high end audio - so that you can actually hear the difference - is expensive. Would you buy Sony's top-end Walkman?

Video comparison between Canon 1D C and Sony F55

Published in Production

Two very different cameras with the same claim: very high quality 4K footage

Sony's own take on the A7S

Published in Business

This advert tells us as much about Sony as it does about the camera

Can you make a feature film with an iPhone?

Published in Production

Can you make a feature film with an iPhone? Well, "yes" is the answer if you don't mind a slightly fuzzy-looking picture on a big screen, and if you sit far enough away, but you can certainly get a cinematic "look" if you use cinema-type techniques when you make your film, and some software to give your work its finishing touches.

Sony's 4K download service starts - with prices

Published in Studio & Broadcast

Ever since the launch of it’s flagship 84 inch 4K Bravia, Sony has promised a 4K downloading service. Now it’s here, and we know the prices

RedShark Awards - The First Winners

Published in Business

This year at Amsterdam's IBC - the second biggest trade show for the video, film and broadcast industry after NAB -  we've launched our first RedShark awards. And here are the intitial winners.

Wimbledon tennis looking at 4k

Published in Production

Exclusive: Red Shark understands that the BBC is looking quite seriously at capturing this year’s Wimbledon tennis championships in 4k.

Page 1 of 29

Twitter Feed