Sony gets serious about the Cloud

Published in Technology & Computing

Almost every company whose products have a network connection claims to have a Cloud solution. So far, very few have embraced the Cloud in a meaningful or useful way. But Sony, we think, is becoming a thought-leader in this space

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

Sony splits off image sensor business

Published in Business

A corporate restructure at Sony means that its lucrative and successful image sensor business will now have to stand on its own two feet.

New Zeiss zoom lenses for Sony cameras

Published in Production

Some new lenses that promise to bring extra quality to video shot with Sony cameras

So, who exactly is going to be shooting in 8K?

Published in Production

Who will be using 8K is a very good question. We were asking the same thing about 4K about two or three years ago but, already, we're seeing enough trends to figure out who is going to use 4K and where. But 8K?

FS700 Slow Motion used in Coldplay tour documentary

Published in Production

We've already reviewed the FS700's slow motion capability and now (thanks to @sonyproeurope for bringing this to our attention) it's been used together with an FS100 to capture the colour and spectacle that is a Coldplay stadium gig.

In recent memory, it seems there has been one name in the inexpensive sport camcorder market: GoPro. Its HD Hero camera set the bar for quality and versatility at a consumer-friendly price-point.

Sony's Bravia S90 4K televisions alter industry curve

Published in Business

Curved screens are shaping up as a key differentiator between top and lower tier television brands, especially those jumping in the race to put an UltraHD television in your home. Sony is the latest to follow the curve, introducing its first (less) curved line of 4K UHD televisions.

VFX news from Europe's IBC

Published in Post & VFX

Red-shark's VFX columnist, HaZ, reports on Visual Effects developments at Amsteram's IBC this year.

Sony NEX-FS700 gets S-Log2!

Published in Production

Sony have announced a new version 3.0 firmware update to give the FS700 S-Log2!

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