Which is more important - the DOP or the Camera?

Published in Production

Why would someone specify a camera before they chose the cinematographer? David Read despairs...

Sale of the Century? Red slashes prices across the board

Published in Business

The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:

Red announces the Red Switchblade

Published in Technology & Computing

 Red's latest addition is an add-on camera control panel that provides all the basic controls for a camera assistant while also looking the part too. 


With REDs Dragon sensor grabbing most of the headlines, there was some very interesting tech launched by RED at NAB that you might have missed. Heres a roundup

Red Dragon Sensor: "More resolution than 65mm film..."

Published in Production

RedShark contributor Phil Rhodes pointed out something to me the other day that sounds obvious when you hear it: that camera makers never used to make film, and yet - if you can remember that far back - it is the film that determines the quality and feel of the photograph (and the lens, of course), not the camera

Spectacular RED Epic New Zealand Mountain Footage

Published in Production

It doesn't get much better than this. Mountains, helicopters, unspoiled nature and a RED Epic 5K camera

Seeing Red

Published in Business

There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK.  For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.

RED EPIC Monochrome: First impressions

Published in Production

We've been given a RED EPIC M Monochrome to use for a couple of weeks, lent to us by RED’s European headquarters in Pinewood Studios, West London. Why does this very high resolution black and white video camera even exist?

New "Mini-Mag" media format for RED cameras

Published in Production

You may think that the world doesn't need another expensive storage format when generic storage is getting cheaper and faster all the time - but this new RED format guarantees performance in situations where your footage is almost inevitably going to be worth many times more than your memory

NAB is about more than just cameras

Published in Technology & Computing

RedShark News contributor Rakesh Malik reminds us that there's more to NAB than cameras, highlighting some technology demos that caught his eye.

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