The 4K evolution is not about 4K

Published in Business

For consumers, the switch to 4K is inevitable. But the transition may not be as impactful for manufacturers as they hope. Here’s why, and what consumers really want.

Filtering Your Look

Published in Production

A show’s look is a powerful storytelling cue that helps orient an audience to a story’s intended genre and tone. In general, comedies look sharper, bluer, and more immediate. Dramas look more diffused, warmer, and past tense. It is the cinematographer’s responsibility to create a look that is consistent with the program’s genre from the very first frame. In this article Barry Braveman looks at how this can be achieved. 

Making sense of Sensors - part 2

Published in Technology & Computing

As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.

Future Camera Utopia?

Published in Technology & Computing

Modular cameras, new entrants, and a shake up of the old guard; these are interesting times for the world’s camera manufacturers and potentially bountiful ones for the world’s camera consumers.

NAB 2014: Red Dragon - Monochrome in 6K!

Published in Technology & Computing

The Red Camera company really likes to be at the forefront of camera resolution and to that end it has now released a monochrome version of its Epic camera with a 6K Dragon sensor.

 The main offering from RED at this year's IBC is its new RED 7-inch touchscreen, while it also has a new set of interchangeable OLPF filters that promises to take the concept of modularity to the extreme.

Dramatic claims from RED: 21 stops from Dragon!

Published in Technology & Computing

RED and, say, Sony are diametrically different in so many ways, and perhaps no more so than in the way that the EPIC manufacturer absolutely loves to let information about new products seep from every pore

Opinion: Impressions of the new cameras from NAB

Published in Production

After days of walking the convention floor, Rakesh Malik reflects on the new cameras that were featured at NAB 2015.

More powerful than '95% of laptops', the Haswell equipped Surface Pro 2 was shown processing 6K videos at Microsoft launch event. K. Stewart reports

What do these dragon images mean?

Published in Technology & Computing

Over the weekend we brought you the first images that were from the new RED Dragon sensor. We thought they looked sensational, and said so, but before everyone (including us) gets carried away, it's worth injecting a note of caution into the frenzy that surrounds this new sensor

Page 1 of 8

Twitter Feed