RED, the makers of the beyond-4K cinema cameras, have a vested interest in making you want these higher resolutions. But they do explain it very well

This is a groundbreaking video!

Published in Production

We're very excited about this video. It is filmed using HDR (High Dynamic Range) and gives the video a very distinctive look that is entirely appropriate for its subject matter: New York. And it may just be a very important moment in the history of film-making

RED makes a play(er) for digital signage

Published in Studio & Broadcast

Most people missed this when Red revealed their new 4K player, but it's yet another significant aspect to this important announcement: you can use the player for Digital Signage. Why is this a big deal?

Full details of the new RED Raven

Published in Production

After a week of drip-feeding late night information via reduser.net, RED has finally unveiled the full details of its new Raven camera and aimed it squarely at the sub $10,000 market.

A surprise special edition RED Weapon camera equipped with the company's new 8K S35 Helium sensor went on sale yesterday, but you had to be quick to buy one as the limited run of the $59k camera sold out in 10 minutes!

Varicam "Image Rivals Alexa"

Published in Production

" My opinion is that for high end work it's the best 4k solution in terms of color/tone/latitude." says, Thatcher Kelley, one of the cameramen on the VariCam demo shoot

Sale of the Century? Red slashes prices across the board

Published in Business

The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:

NAB 2014: Red Dragon - Monochrome in 6K!

Published in Technology & Computing

The Red Camera company really likes to be at the forefront of camera resolution and to that end it has now released a monochrome version of its Epic camera with a 6K Dragon sensor.

Take4D: Visualizing the Impossible

Published in Technology & Computing

When Hollywood comes calling and asks you to accomplish a miracle, it’s time to step up. Just ask Richard Widgery and the visualization specialists at Take4D.

DaVinci Resolve 10 is one of the applications that has been optimised to run on the new Mac Pro and now, thanks to Dado Valentic from Mytherapy, we can see just how fast it runs. You may be surprised at some of the results!

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