HDR is approaching serious mass market take-off

Published in Business

Two recent announcements — Rogers in Canada planning live baseball in HDR and Dolby inking a deal with MStar to put its Vision system on a chip — show that the momentum behind HDR is starting to accelerate.

Phil Rhodes looks at the limitations of film stock for archival storage and options, present and future, that may extend the lifespan of your media in long-term storage.

RedShark's NAB coverage starts here

Published in Business

April’s here, and while it will take a few days for all the foolery to get shaken out of the tech websites, we’re just about have a massive focus on what’s actual and real, as we go to the biggest film, TV and broadcast technology show on Earth.

This is a groundbreaking video!

Published in Production

We're very excited about this video. It is filmed using HDR (High Dynamic Range) and gives the video a very distinctive look that is entirely appropriate for its subject matter: New York. And it may just be a very important moment in the history of film-making

Get ready for the HDR format war

Published in Technology & Computing

The ITU has in the end not just recommended one HDR standard, but two. Phil Rhodes on the competing standards that offer contrasting benefits: which one will come out on top?

We’ve talked before about High Dynamic Range imaging and how we think it might turn the industry on its head, providing not just more pixels but better ones with a lot more colour information. Even better though, it’s coming to a set near you soon courtesy of Dolby Vision and VIZIO. This is now a 2015 technology.

Blu-ray's comeback: 4K UHD discs forecasted to surge

Published in Business

Perhaps physical media isn't dead after all, as industry experts predict a surge in sales for 4K Blu-ray discs.

Sony has debuted a new type of LED screen that aims to expand the colour gamut and and dynamic range of large video installations, even as resolutions reach 8K and beyond.

Sony, anticipating that high dynamic range 4K is the next evolutionary step for production workflows and eventually consumer displays, debuts the BVM-X300 4K OLED monitor with a million-to-one contrast ratio and a much wider color gamut. By Neal Romanek.

High Dynamic Range (HDR) Video

Published in Technology & Computing

HDR or High Dynamic Range, is a way to record the massive distance between light and dark that exists in nature. Used well, it can produce amazing images. Overdone, it can make nature look like a videogame

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