Sony announces F5 upgrade path to F55 and new A7s full frame 4K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference
Sony keeps the firmware updates coming, this time adding improvements and features to the F55 and F5 cameras.
Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony
Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace
I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens
We don't think anyone was expecting this. This is such a NON Sony thing. Sony has just announced on their Community website that the Sony F5 and F55 will be able to have a hardware upgrade to two of the most popular post production formats: ProRes and DNxHD
After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.
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