We don't think anyone was expecting this. This is such a NON Sony thing. Sony has just announced on their Community website that the Sony F5 and F55 will be able to have a hardware upgrade to two of the most popular post production formats: ProRes and DNxHD

Sony at IBC2014...in video

Published in Business

Freya Black reports on Sony's IBC activities with a collection of videos that illustrate the company's direction for the near future.

A brief history of the Sony F5 Internal 4K hack

Published in Production

A certain 'hack' has been making the rounds, closing the performance gap between the Sony F5 and the F55. We chronicle how news spread of F5 internal 4K recording, and gauge Sony's response.

Sony keeps the firmware updates coming, this time adding improvements and features to the F55 and F5 cameras.

Sony F55 hands-on with video tour

Published in Production

I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens

After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.

First Sony F5 video short

Published in Production

Here's the first video we've seen shot on Sony's new F5 (as opposed to the Global Shutter'ed F55)

Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace

We understand that Sony's prices for the F5 and F55 cameras will be released on Tuesday 27th November. This eagerly awaited announcement has the potential to reshape the digital cinematography landscape

Where now for the FS700?

Published in Production

Freya Black, a UK-based writer, director, cinematographer and artist, urges us not to forget about the Sony FS-700, now that its upmarket siblings have been announced

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