UK sees the biggest ever order for 4K hire equipment

Published in Business

Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony

We don't think anyone was expecting this. This is such a NON Sony thing. Sony has just announced on their Community website that the Sony F5 and F55 will be able to have a hardware upgrade to two of the most popular post production formats: ProRes and DNxHD

A brief history of the Sony F5 Internal 4K hack

Published in Production

A certain 'hack' has been making the rounds, closing the performance gap between the Sony F5 and the F55. We chronicle how news spread of F5 internal 4K recording, and gauge Sony's response.

Sony announces F5 upgrade path to F55 and new A7s full frame 4K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference

After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.

First Sony F5 video short

Published in Production

Here's the first video we've seen shot on Sony's new F5 (as opposed to the Global Shutter'ed F55)

4K cameras: A rundown of what's available now

Published in Production

In between IBC and NAB, most of the newly-announced 4K cameras are on sale. So before the expected avalanche of 4K announcements and previews at NAB, we thought we'd ask Phil Rhodes to run though what you can buy now

Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace

Sony F55/F5 gets 4K 444 RGB!

Published in Production

Sony outdoes itself with a major firmware update for the F55 and F5 cameras, enabling true 4K RGB recording, among other goodies.

All the detail from Sony's London F5 + F55 launch

Published in Production

There's a lot of information to take in here with these new Sony cameras and all the stuff that goes with them. We've just been to the European launch and things are a little clearer.

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