Does this mean we’ll be buying cameras in Six Packs next?

Published in Business

You can now buy six of Amazon’s new colour Kindles (i.e. a fully-fledged tablet) for $250. It was eye popping enough to see the price for individual tablets, which is $50, but if you buy five, you get an additional one free. Is this degree of commoditisation about to happen to cameras?

Ned Soltz admits he doesn't usually venture opinions of products based merely upon the spec sheet, but he's willing to make an exception for the newly-announced Panasonic Varicam LT.

What is the state of production technology in 2016?

Published in Production

Great cameras, improving LEDs, but still gaps in the lens market and stagnating workstations: Phil Rhodes takes a look back at the last year's developments in production technology and where they might lead in 2016.

The truth about ETTR - Exposing To The Right

Published in Production

We examine the method of "exposing to the right" and why it may or may not improve image quality.

There are a LOT of cameras coming out!

Published in Production

This is going to be a bumper month for camera reviews!

A motion picture technical database: Shotonwhat.com

Published in Production

A fledgling website, shotonwhat.com, aims to be your new destination for movie tech info. The twist? The site needs you to fill in its blanks

Following CIPA’s (the Camera & Imaging Products Association) publication of the official 2014 numbers for the photography industry, LensVid has updated its remarkably useful infographic and accompanying video charting what can only really be descibed as the industry's decline. It’s sobering reading.

We may be reaching the point where the tools, gadgets and gizmos that we love to buy are simply good enough. This is the first of two articles (the second will be by RedShark Technical Editor Phil Rhodes) about what happens when our technology simply gets to the point when we don't actually need any improvements.

We have become so used to technological progress with mainstream video cameras being dizzyingly relentless that it’s almost a shock to come across a field where the dominant models are two years old and, as yet, there are no new ones on the horizon.

With the recent news that the new ARRI ALEXA SXT uses the same sensor as its prececessor, we ask whether innovation in cameras is slowing down

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