We have become so used to technological progress with mainstream video cameras being dizzyingly relentless that it’s almost a shock to come across a field where the dominant models are two years old and, as yet, there are no new ones on the horizon.
Sony releases the A7 and A7R mirrorless full-frame cameras
There is always a frisson of excitement generated by big chip cameras, but that doesn’t mean they are always the best answer to the job in hand.
The paralysis of choice: The modern camera has a vast array of available features, but too often we find ourselves having to jump through hoops to get basic usability via add-ons, or standing in front of a bewilderingly long and involved menu scratched our heads trying to work out what it is we actually want. Just like buying a coffee. As Simon Wyndham writes, this needs to change.
Of all the things you might know about cameras, their similarity to washing machines is probably not one of them. But both suffer from serious problems with their user interfaces.
Recently, I had to buy a new toaster. You would think this was a simple process: it’s not. And the problems I encountered along the way tell us a lot about what is wrong with buying technology today.
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