Have a close look at this video clip. It’s an advert for a high-end kitchen worktop manufacturer. Watch it in 720p, and look as closely as you can at the camerawork, the clever use of depth of field, the lighting, and particularly the fresh fruit.
And then reflect on the fact that no cameras - or indeed fruit - were involved in the making of this at all.
There's no better way to get the attention of the big film companies than to make a breathtaking CGI short
2D and 3D workflows have never managed to play nicely together, with all sorts of inelegant kludges developed to get them to talk. All of which makes Imagineer’s new plugin for Maxon C4D all the more elegant.
This is just a bit of fun, but consider for a moment the range and depth of skills that went in to this amazing piece of work
Pixar's new animation system allows animators to visualise their characters with all the important detail visible. Like hair!
The term 'Uncanny Valley' was originally coined by Japanese robotics professor Masahiro Mori back in 1980 and suggests that as we get close to human realism a huge dip in a ‘familiarity’ graph occurs, indicating a sudden negative response. Now the Digital Human League, a superteam of Hollywood visual effects artists and researchers, is looking to bridge the gap with the creation of convincing synthetic humans.
- Friday 17 Feb 2017 - (18897) Panasonic GH5 Review: the first full hands-on report
- Sunday 19 Feb 2017 - (12455) The dramatic ways that technology has changed editing
- Saturday 25 Feb 2017 - (12432) How to completely break the rules with colour
- Friday 24 Feb 2017 - (7885) Sony mirrorless cameras’ secret super power: Clear Image Zoom
- Friday 17 Feb 2017 - (6752) Transform Your Video With Light Leak Overlays (+ Freebie Inside) [sponsored]
- Tuesday 28 Feb 2017 - (305) Space X: The coolest video we saw last week
- Monday 27 Feb 2017 - (766) Sony Xperia XZ Premium: the extreme slo-mo cellphone
- Monday 27 Feb 2017 - (240) How driverless cars will lead to better cameras
- Monday 27 Feb 2017 - (3110) Panasonic GH5 noise reduction appears to be spectacular
- Sunday 26 Feb 2017 - (1565) Fire at Sea: How to grade for documentary