F55: Where does it fit?

Published in Production

Phil Rhodes holds an F55 for the first time and tells us where he thinks it fits in the digital cinematography marketplace

Roland Denning argues that we should place camera choice in its proper context: as a means to serve our craft and not the other way around.

IBC 2012: Roger Deakins on the Arri Alexa

Published in Production

We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.

In a statement released today (and reproduced below in full) ARRI has announced that its Amira camera will can be upgraded to record UHD (not 4K) internally, as UHDProRes

Making sense of sensors: Part 1 of 2

Published in Technology & Computing

Film always used to be the main thing that determined how a photograph looked. Now, it's the sensor. So camera manufacturers have taken on a huge extra responsibility!

Making the business case for the Lytro Cinema Camera

Published in Business

In a packed NAB conference room, Lytro revealed the first film shot with its massive, 755 megapixel light field Cinema Camera. But, for all its size, the camera wasn't the only elephant in the room.

4K cameras: A rundown of what's available now

Published in Production

In between IBC and NAB, most of the newly-announced 4K cameras are on sale. So before the expected avalanche of 4K announcements and previews at NAB, we thought we'd ask Phil Rhodes to run though what you can buy now

It's real! ARRI Alexa 65mm 6.5K camera!

Published in Production

In a stunning reveal, ARRI introduces the Alexa 65, a 6.5K 65mm large format video camera, making good on a rumor that surfaced way back before NAB 2014.

Our resident VFX expert, HaZ, made an on-set discovery that not only eased his workflow, but solidified, in his opinion, the ARRI Alexa as the go-to camera for VFX shoots.

Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace

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