It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years

The current fixation on resolution is misplaced and we’re in danger of missing the point completely when we make films and videos

World Cup games to be captured in 8K

Published in Production

FIFA is making plans alongside Japan's NHK to capture some of the games from this summer's World Cup in Brazil in 8K. And the footage will be down converted to 4K to help 4K producers. Down converting to 4K! You read it here first!

Sony F65 goes 8K (sort of)

Published in Technology & Computing

Sony's been busy this year, but amid the new product announcements, the electronics giant quietly releases news that impacts its top-of-the-line F65 camera.

Red raises bar with full frame 75fps 8K camera

Published in Production

It’s probably no surprise that Red has been fast to 8K in the digital cinema market as it has always been a company that pushes the resolution envelope. But in a surprise NAB announcement, Red says it is going to be releasing an 8K full frame sensor upgrade for its Weapon camera that will be able to record 8K at a rather staggering 75fps. Most people were expecting such an announcement to be a ways off yet.

IBC in the rear view mirror

Published in Technology & Computing

Sponsored Article: Neil Roberts recaps IBC2015 and highlights Forscene's cloud-based editing solution for collaborative and remote workflows.

Claudio Miranda on Oblivion and the Sony F65

Published in Production

There's no doubt that Sony's pretty pleased about the results of their F65's role in Oblivion. And well they might be: the internet is bursting with plaudits for the look and style of the film

Belle: 1st UK movie to be shot in true 4K

Published in Production

A British film, Belle, is the first in the UK to be shot in true 4k with Sony's F65 camera

Tokyo 2020 points to 8K Future (and 4K's obsolescence?).

Published in Business

The decision by the International Olympic Committee to give the 2020 Olympics to Tokyo means that NHK's decades long project to bring its 8K Super Hi-Vision project to the masses not only has a deadline but that 4K now has the threat of built-in obsolescence to cope with.

The 4K evolution is not about 4K

Published in Business

For consumers, the switch to 4K is inevitable. But the transition may not be as impactful for manufacturers as they hope. Here’s why, and what consumers really want.

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