4K leads Sony's return to profitability

Published in Business

For several years now Sony has seen a disappointing trend where its position as the maker of choice for quality TVs has been eroded by Korean electronics giants, to the point where it has struggled to retain almost any traction in this ultra-competitive marketplace

How to take still pictures from a 4K video shoot

Published in Production

With video cameras now sporting 4K video - that's the equivalent of 8 Megapixels, each frame is capable of looking like a pretty decent still photograph. This means that not only can you grab high quality frames from video to use in still image media, it might actually be the best way in the future to do still photography, because you will have a wonderful, 24 or even 60 frames per second to choose your stills from

Major upgrade for JVC's flagship 4K camera, the GY-LS300

Published in Production

We're intrigued by the JVC GY-LS300. We're still waiting to get one. Meanwhile, its big V2.0 firmware upgrade has finally hit the servers.

Trouble Ahead for Broadcasters?

Published in Studio & Broadcast

There may be trouble ahead for conventional broadcasters, explains Andy Stout

At RedShark, we love the idea that the increased resolution that 4K offers means that you can use older lenses and capture every nuance of their character - imperfections and all

Sony FS-700RH: 4K For the Rest of Us

Published in Production

While 4K is certainly not for everyone – it’s a bear to work with, manage, and store – it is true nonetheless that 4K capture produces superior HD images: the additional fineness and reduced noise contributes to much better HD than originating in HD in the first place

Sony's FS7 is an important and innovative 4K camera. RedShark Technical Editor Phil Rhodes puts it through its paces.

Sony F55 Zooms in on World Series

Published in Production

 FOX Sports is using Sony’s F55 4K camera to give television viewers a better look at close plays during the 2013 Baseball World Series by positioning a manned 4K camera high over first base to cover all three bases and the home plate and extracting HD replays from the result.

We can't help being fascinated when people try to use very old techniques with very new technology, and here's a case in point

Spanish Football Giants captured by Sony in 4K

Published in Production

 Last Sunday a Lionel Messi hat-trick helped Barcelona to a remarkable 3-4 victory over Real Madrid 3-4 away at the Santiago Bernabéu Stadium. And this time Messi's footballing genius was captured for posterity in full 4K glory.

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