Here's a very good example of how you might use 4K if you're outputting to HD. In post production, you can change the composition by zooming in and panning around the 4K image - and still output HD!

4K leads Sony's return to profitability

Published in Business

For several years now Sony has seen a disappointing trend where its position as the maker of choice for quality TVs has been eroded by Korean electronics giants, to the point where it has struggled to retain almost any traction in this ultra-competitive marketplace

Good news for Europeans who've up to now been frustrated at the lack of 25p support in their video kit: Canon has taken the unusual step of releasing a firmware upgrade specifically to address this much-requested feature

We were a little bit underwhelmed when we saw the first footage from the F55, not because there's anything wrong with the camera - far from it;  but because it was shot incredibly flat, and we kind of expected something a bit more eye-catching than that. The whole experience set us off on what was essentially a rant about how you shouldn't use YouTube or Vimeo to judge the quality of a camera

8K football production system from Sony

Published in Production

Sony has developed a mind-bending application for UHDTV (Ultra High Definition TV) that records the action on an entire football pitch, and then allows an area of the pitch to be selected and output at "standard" 1080 or 720 resolutions.

Sony's Bravia S90 4K televisions alter industry curve

Published in Business

Curved screens are shaping up as a key differentiator between top and lower tier television brands, especially those jumping in the race to put an UltraHD television in your home. Sony is the latest to follow the curve, introducing its first (less) curved line of 4K UHD televisions.

After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.

We can't help being fascinated when people try to use very old techniques with very new technology, and here's a case in point

RED, the makers of the beyond-4K cinema cameras, have a vested interest in making you want these higher resolutions. But they do explain it very well

Having a laptop with a 4K UHD (3840 x 2160) screen has made us realise that you really do need to have a 4K screen to work with 4K video.

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