This is RedShark's first TV show. We thought we'd make a program to preview what's coming up at IBC and talk to some industry figures about it

Sony NAB press conference: "Beyond Definition"

Published in Business

Sony was in a difficult position when they presented their press conference today at the Mirage Ballroom in Las Vegas. They've already announced their F5 and F55 4K cameras in October last year (they've already sold 2000 of them) , and no-one was really expecting any ground-breaking news from them today. But that doesn't mean that the content of the news conference wasn't important, because the underlying seismic movement towards 4K was solidified by a few of the more subtle comments

Well, Sony promised it “after Thanksgiving”, and here it is: the first details of Sony’s new 4K delivery system which may or may not show the way to the post Blu-Ray era

How to make HD look like 4K

Published in Post & VFX

Another chance to read how you can make HD look like 4K. It's really not that difficult, when you consider that it's hard to make 4K look like 4K!

Here's another chance to read this article, the content of which seem to get more relevant with each passing day: "Megapixels" doesn't equal "resolution". Not by a long way!

When your showreel looks as good as this, you really don't have anything to prove. You don't have to convince anyone that your kit is good enough for the movies, because your showreel is the movies

Blackmagic release low cost Studio Cameras!

Published in Production

Analysis: Blackmagic has designed what looks like an incredibly versatile and credible-looking studio camera.

Sony just released a pretty advertisement for its line of UHD televisions, captured in 4K. But how well does it translate to sub-UHD displays? And is it enough to reel in the customers?

The future of TV isn't about resolution but immersion. Netflix wants to take us bigger and wider

Convergent Design, who gave us one of the biggest product surprises at NAB 2013 with their Odyssey monitor/recorders, has released pricing information about their modular system, including daily rental options for additional and camera-specific codecs

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