HEVC/H.265: Everything you need to know

Published in Technology & Computing

In a major new article, Phil Rhodes explores the background to HEVC/H.265, and explains what makes it so good at compressing video. Read this if you want to know how almost all video - including 4K - will be delivered in the near future

When your showreel looks as good as this, you really don't have anything to prove. You don't have to convince anyone that your kit is good enough for the movies, because your showreel is the movies

Is it hard to set up 4K recording?

Published in Technology & Computing

Most of us, if we're honest, struggle slightly when it comes to configuring even HD equipment and settings. There are enough combinations of frame rates, codecs and resolutions that just about everyone has to stop and think when they're setting up their gear

More rumours of a 4K MacBook Pro

Published in Technology & Computing

It's looking more likely that Apple's going to release a 4K MacBook Pro

Blackmagic: the advantage of having a strategy

Published in Business


This morning, I woke up in my Las Vegas hotel room unspeakably early thanks to persistent jet lag. In my email was a note from RedShark contributor Freya Black saying "Here's the article on the two new Blackmagic cameras"

There's a big rush towards repurposing Content for 4K

Published in Post & VFX

Think repurposing video content is the same as upscaling it? Think again. We explain the difference and what it means for 4K.

It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years

The proverbial "little engine that could," the Axiom Beta open source 4K camera project, just reached its funding goal on Indiegogo. Now it's time to take those stretch goals a little more seriously.

The most important marketing gimmick of the year

Published in Studio & Broadcast

Sony’s 4K content delivery system is still taking shape. The stopgap solution: 4K mastered Blu-rays, which isn’t exactly an innovation. Here’s why it’s newsworthy...

Is 4K UHD really 10 years ahead of HD's pace?

Published in Business

A recent study claims that UHD adoption rate is 10 years ahead of HD's (during its lifecycle). But is this a real distinction, or an illusion?

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