The most important marketing gimmick of the year

Published in Studio & Broadcast

Sony’s 4K content delivery system is still taking shape. The stopgap solution: 4K mastered Blu-rays, which isn’t exactly an innovation. Here’s why it’s newsworthy...

Toshiba announces 4K Blu Ray Player... er... no, it doesn't

We're almost certain that the new FS700 Mk II will be announced soon - possibly as early as next week

Sony's NAB 2014 Plans: 4K & Your Questions Answered

Published in Production

Through its company blog, Sony revealed a slate of interactive broadcasts, streamed live from NAB 2014. And the best part: you can submit your questions ahead of time!

Blackmagic 4K Production Camera - First Aerial footage

Published in Production

Here's the first aerial footage from the 4K Blackmagic Production Camera

4K: Muddying the waters

Published in Business

Sony's setting the pace for 4K, from the Lens to the Living Room, to use one of their favourite marketing phrases. And to show their commitment to the format, they've annouced that the're remastering some of their Blu Ray titles from 4K masters. It's good because it's a source of higher quality content for 4K display owners. But RedShark contributor Freya thinks it will also confuse customers. Here's her thoughts on the subject

4K leads Sony's return to profitability

Published in Business

For several years now Sony has seen a disappointing trend where its position as the maker of choice for quality TVs has been eroded by Korean electronics giants, to the point where it has struggled to retain almost any traction in this ultra-competitive marketplace

We thought it was pretty remarkable when Nvidia announced their new Tegra 4 chipset that will bring 4K capabilities to tablets and phones. And it is. But it's no longer unique. To pretty much everyone's surprise, Qualcomm said yesterday that they too were going to release a 4K video-capable chipset too

Dubai, jetpacks and 4K

Published in Production

Normally, any one of those words is enough to attract the attention of RedShark. Finding all three of them in one potential story was just too much to ignore.

Budapest in 4K filmed with a Gh4

Published in Production

A lovely film of a lovely place: Budapest seen through a GH4

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