RedShark News

Future Camera Utopia?

Published in Technology

Modular cameras, new entrants, and a shake up of the old guard; these are interesting times for the world’s camera manufacturers and potentially bountiful ones for the world’s camera consumers.

Sony’s 4K World Cup Workflow

Published in Production

Following over a year of tests that started at last summer’s Confederations Cup, three matches from the FIFA World Cup in Brazil — including the Final - are to be captured in 4K 60p, with Sony and host broadcaster HBS working together to produce a 4K feed. Here’s how they’ll do it.

Sony F55 hands-on with video tour

Published in Production

I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens

Does this send film to Oblivion?

Published in Technology

You may think we're hammering it a bit with the Sony F65, what with our piece on Belle, and with our forthcoming article on what differentiates the F65 from the F55, but let's be clear about this: we are actually at the point where you can make better films with video than you ever could with celluloid - and that's worth a significant amount of coverage

The most important marketing gimmick of the year

Published in Distribution

Sony’s 4K content delivery system is still taking shape. The stopgap solution: 4K mastered Blu-rays, which isn’t exactly an innovation. Here’s why it’s newsworthy...

10 reasons why 2014 will be the Year of 4K

Published in Business

4K has been on the mind of producers, cinematographers, editors and other pros for some time now. But 2014 will be the year it breaks wide for video professionals and consumers alike, and here’s why

Sony explains its new 4K codec: XAVC

Published in Technology

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

Sony says that its new Media Lifecycle Service wraps its expertise in digitisation, storage and archiving, digital content distribution and asset monetisation all into a single business.

Sony Anycast Touch AWS-750

Published in Technology

Sony’s latest entry into the switching market was first shown at NAB 2013 – the Anycast Touch. With availability scheduled for later this year we had the opportunity of putting a pre-production unit through its paces. Mark Johnson reports

Making sense of Sensors - part 2

Published in Technology

As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.

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