RedShark News

Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail

Extreme 4K

Published in Technology & Computing

This is what happens when you push 4K and long lenses to the limit

Sony FS100 + Music + Art. A great combination

Published in Production

Here's a lovely music video filmed with an FS100. It's a modest work.  It's simple but disarmingly effective

4K leads Sony's return to profitability

Published in Business

For several years now Sony has seen a disappointing trend where its position as the maker of choice for quality TVs has been eroded by Korean electronics giants, to the point where it has struggled to retain almost any traction in this ultra-competitive marketplace

"One Sony": F55 in 4K used to make Experia commercial

Published in Business

"One Sony" has been the buzzword at the Electronic Giant's headquarters around the world for some time now. It means that if all the disparate arms of the organisation pull in the same direction, helping each other where possible, then it will make it a much more efficient and competitive entity

It's here: NAB 2013. Prepare to be surprised and amazed.

Published in Business

The NAB exhibition in Las Vegas starts on Monday 8th of April, and the RedShark team is packing its bags ready for a long flight to Nevada on Friday. Stand by for NAB's big and surprising announcements

10 reasons why 2014 will be the Year of 4K

Published in Business

4K has been on the mind of producers, cinematographers, editors and other pros for some time now. But 2014 will be the year it breaks wide for video professionals and consumers alike, and here’s why

Here's our post IBC show in its entirety. It's a long one - over an hour, so if you haven't got time for all of it in one session, we've indexed it below so you can jump straight to the parts that interest you

Sony at IBC2014...in video

Published in Business

Freya Black reports on Sony's IBC activities with a collection of videos that illustrate the company's direction for the near future.

According to reports in the Wall Street Journal, Sony is looking at significantly upping the stakes when it comes to providing content directly to viewers over the internet by inking a deal with media giant Viacom.

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