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We were a little bit underwhelmed when we saw the first footage from the F55, not because there's anything wrong with the camera - far from it;  but because it was shot incredibly flat, and we kind of expected something a bit more eye-catching than that. The whole experience set us off on what was essentially a rant about how you shouldn't use YouTube or Vimeo to judge the quality of a camera

Since 2009 the National Theatre in London has been broadcasting selected productions to Digital Cinemas around the world. On the 27th of February they will set a new standard when they broadcast "War Horse" live via satellite in 4K

Sony explains its new 4K codec: XAVC

Published in Technology & Computing

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

Video comparison between Canon 1D C and Sony F55

Published in Production

Two very different cameras with the same claim: very high quality 4K footage

Sony is releasing firmware updates for its popular F55, F5 and FS7 cameras, unlocking new functionality for these venerable favorites. But in order to take full advantage of these updates, it may cost you.

All the detail from Sony's London F5 + F55 launch

Published in Production

There's a lot of information to take in here with these new Sony cameras and all the stuff that goes with them. We've just been to the European launch and things are a little clearer.

Hollywood equipment house AbelCine has been serving the needs of professionals for years. Now they're educating pros too, with two videos explaining Sony F55 camera and post workflow.

Sony at IBC2014...in video

Published in Business

Freya Black reports on Sony's IBC activities with a collection of videos that illustrate the company's direction for the near future.

It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years

 Here's another chance to read this great article by Phil Rhodes on why cameras need global shutters. Cheaper, cinematic cameras come with a cost - they tend to have Rolling Shutters, which means that rapid movement can be skewed. The ability to buy cameras with global shutters at all price points can't come soon enough, according to Phil Rhodes

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