RedShark News

Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace

Sony is releasing firmware updates for its popular F55, F5 and FS7 cameras, unlocking new functionality for these venerable favorites. But in order to take full advantage of these updates, it may cost you.

Sony explains its new 4K codec: XAVC

Published in Technology & Computing

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

Sony announces F5 upgrade path to F55 and new A7s full frame 4K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference

Since 2009 the National Theatre in London has been broadcasting selected productions to Digital Cinemas around the world. On the 27th of February they will set a new standard when they broadcast "War Horse" live via satellite in 4K

Sony at IBC2014...in video

Published in Business

Freya Black reports on Sony's IBC activities with a collection of videos that illustrate the company's direction for the near future.

We don't think anyone was expecting this. This is such a NON Sony thing. Sony has just announced on their Community website that the Sony F5 and F55 will be able to have a hardware upgrade to two of the most popular post production formats: ProRes and DNxHD

We were a little bit underwhelmed when we saw the first footage from the F55, not because there's anything wrong with the camera - far from it;  but because it was shot incredibly flat, and we kind of expected something a bit more eye-catching than that. The whole experience set us off on what was essentially a rant about how you shouldn't use YouTube or Vimeo to judge the quality of a camera

Sony sets out its vision

Published in Business

Sony's press conference at the IBC is always worth going to, not necessarily because of new product announcements but because there are always new facts and figures, as well as a glimpse at future directions and priorities

 Cheaper, cinematic cameras come with a cost - they tend to have Rolling Shutters, which means that rapid movement can be skewed. In the next few months, you'll be able to buy cameras with Global Shutters at all price points. This can't come soon enough, according to Phil Rhodes

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