We understand that Sony's prices for the F5 and F55 cameras will be released on Tuesday 27th November. This eagerly awaited announcement has the potential to reshape the digital cinematography landscape
Why do people put video from one of the world's top cameras on YouTube with the expectation that we can judge the quality of the material? Just to make it perfectly clear: video on YouTube is highly compressed.
Sony announces F5 upgrade path to F55 and new A7s full frame 4K DSLR - and reveals a new, confident stragety for media production at their 2014 NAB press conference
Last Sunday a Lionel Messi hat-trick helped Barcelona to a remarkable 3-4 victory over Real Madrid 3-4 away at the Santiago Bernabéu Stadium. And this time Messi's footballing genius was captured for posterity in full 4K glory.
We were a little bit underwhelmed when we saw the first footage from the F55, not because there's anything wrong with the camera - far from it; but because it was shot incredibly flat, and we kind of expected something a bit more eye-catching than that. The whole experience set us off on what was essentially a rant about how you shouldn't use YouTube or Vimeo to judge the quality of a camera
Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony