Sony caught the entire industry on the hop with their low list pricing for the recently-announced F5 and F55 4K-capable cameras, but now we're seeing the first street prices, and they are, of course, even lower!

I recently had several hours to play with a pre-release Sony PMW-F55 camera. Sony also supplied me with 2 64gb SxsPro+ cards, the AXS-5 4K recorder, one AXSM 4K media storage, the new LCD viewfinder, the new Olivine battery, and last but hardly least, a new Sony 85mm prime lens

Procam, a UK-based hire company, has shown a huge commitment to 4K by placing the biggest ever order for equipment by a hire company with Sony

Freya Black, a UK-based writer, director, cinematographer and artist, urges us not to forget about the Sony FS-700, now that its upmarket siblings have been announced

So, we've seen the announcement from Sony of two new 4K cameras, new codecs, new recording media and a new 30" 4K LCD monitor. Just how significant is this, and is this the 4K Tipping Point, at least for production, if not all the way to the home?

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

In between IBC and NAB, most of the newly-announced 4K cameras are on sale. So before the expected avalanche of 4K announcements and previews at NAB, we thought we'd ask Phil Rhodes to run though what you can buy now

After two weeks of teasing, the NewF is here. And the big surprise is that the NewF is not just a camera but rather an entire ecosystem. Ned Soltz, our NY reporter, brings us the details.

We understand that Sony's prices for the F5 and F55 cameras will be released on Tuesday 27th November. This eagerly awaited announcement has the potential to reshape the digital cinematography landscape

Here's the first video we've seen shot on Sony's new F5 (as opposed to the Global Shutter'ed F55)