There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK. For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.
Last year at NAB, Panasonic revealed its concept for a 4K varicam camcorder. And what a concept it was, with a large sensor and a revolutionary Android-based user interface. It looked like a genuinely new and refreshing idea for the incoming era of 4K or Ultra High Definition
Great news for JVC in Europe as the BBC orders over 500 cameras from the Japanese company. It's probably fair to say that this was a surprise for everyone, including JVC, as it was assumed by most people that Sony would get this order
Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace