Have a close look at this video clip. It’s an advert for a high-end kitchen worktop manufacturer. Watch it in 720p, and look as closely as you can at the camerawork, the clever use of depth of field, the lighting, and particularly the fresh fruit.
And then reflect on the fact that no cameras - or indeed fruit - were involved in the making of this at all.
The Z List: One of the great technological leaps forward that failed to really catch on the first time round was the 3D camera - a unit that could automatically capture the z-axis (the "depth axis) of a scene to create depth map information. Perhaps it’s time for the industry to look at them again.
Here's how far you can go without using CGI!
It's really, really hard to create a GGI human face that's convincing. If you know this, then you also know the reason why so many blockbuster movies (Antz, Bug's life, Cars, WALL•E etc) have been about things and not humans
This is a picture that looks more like a photograph than a photograph. And whereas a photograph can be made in an instant - you can imagine the time it took Brazillian artist Gilvan Isbiro to create this masterpiece
This is just a bit of fun, but consider for a moment the range and depth of skills that went in to this amazing piece of work
More hyper-realistic CGI, with innovative motion capture techniques
A high-end rendering technique that was previously only availble on workstations (and even then very slowly!) is coming to your phones
Anyone working with digital tools today has a wide choice of applications for specialized tasks. An office suite consists of a program for writing text, one for spreadsheets, presentations, a database etc. For a VFX workflow you might use a tool for tracking, one for compositing, one for editing, various tools for simulations and specialized applications for modelling, sculpting, texturing and animation. RedShark contributor and Blender expert Gottfried Hoffmann reports