It's started. The most important part of Sony's 4K ecosystem is in the shops: an 84" Bravia TV with quad HD resolution.
Sony's setting the pace for 4K, from the Lens to the Living Room, to use one of their favourite marketing phrases. And to show their commitment to the format, they've annouced that the're remastering some of their Blu Ray titles from 4K masters. It's good because it's a source of higher quality content for 4K display owners. But RedShark contributor Freya thinks it will also confuse customers. Here's her thoughts on the subject
Sony has been teasing us with glimpses of their new 4K delivery system since shortly after they released details of their 84" 4K Bravia TV. Concrete details have been thin on the ground, and we still don't know what the final product will look like. And there's a bigger question as well…
A day is a long time in digital video technology. And what we now know is that the battle-lines have been drawn for the fight over 4K delivery. Is this simply a squabble between obscure and proprietary systems, or the end-game in the democratisation of cinema that started with the RED One, and blossomed into the plethora of affordable cameras that start with DSLRs and go all the way up to the new Sony F55?
RedShark Editor Dave Shapton presents the still controversial view that 4K is already a done deal, and that it's not just a marketing ploy but has real advantages for content creators and viewers
Well, Sony promised it “after Thanksgiving”, and here it is: the first details of Sony’s new 4K delivery system which may or may not show the way to the post Blu-Ray era