We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
In a statement released today (and reproduced below in full) ARRI has announced that its Amira camera will can be upgraded to record UHD (not 4K) internally, as UHDProRes
Increased resolution means hitting focus is more critical than ever. But have advancements in resolution outstripped our ability to determine when an image is in sharp focus?
Ned Soltz, our East Coast correspondent, has all the details on the new Sony pricing, and how it will stir up the Digital Cinematography marketplace