We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
How do you make the right choice from the plethora of good cameras available today? Especially if you want to make a film on your own.
Can you make a feature film with an iPhone? Well, "yes" is the answer if you don't mind a slightly fuzzy-looking picture on a big screen, and if you sit far enough away, but you can certainly get a cinematic "look" if you use cinema-type techniques when you make your film, and some software to give your work its finishing touches.
Popular though the Arri Alexa is, some people have been deterred from recording the Raw output by the requirement for the camera to be tethered to an outboard recorder which sometimes cost as much to rent as the camera itself! RedShark contributor Freya reports
At a launch event in Los Angeles, ARRI wowed its audience of cinematographers and Hollywood taste-makers with its full-screen presentation of footage from the Alexa 65 and, better yet, hands-on time with the camera.