RedShark News

H.265 AKA HEVC. The next generation of video compression

Published in Technology

You will hear a lot about codecs when it comes to 4k in the next few months, but the most important one of them all finally reaches an important milestone in January when HEVC hits the Final Draft International Standard stage. Ratification and commercial products supporting it will not be far behind

Sony explains XAVC in detail

Published in Technology

Even though some people groaned when Sony announced their XAVC codec back in October 2012, it's beginning to look like it is more than just another variation on the h.264 theme. What it may turn out to be is a rich environment for 4K production that is widely supported by NLEs and post production vendors

Sony explains its new 4K codec: XAVC

Published in Technology

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

Samsung's NX1: The first 4K camera to record in H.265

Published in Business

Samsung uses the occasion of Photokina 2014 to launch a camera that's sure to entice not only photographerss, but may lure video shooters as well, featuring 4K recording to H.265, a world's first.

Could VP9 be the codec for 4K Blu-Ray?

Published in Distribution

 Even though many pundits think 4K will be delivered by streaming, there are plenty of households still with slower broadband for whom this will not be an option. Now, it seems, Google's free VP9 codec might be a candidate for a new "Blu-Ray" format

VP9 codec rides to the aid of 4K

Published in Distribution

Google seems to be saying "Forget H.265 - our VP9 codec is here, now, and is better"

H 265 is the new H 264

Published in Distribution

The (draft) specification for H.265 is out. What is it, and what does it mean for the video industry? We get an expert's view.

Avid launches DNxHR resolution independent codec

Published in Post

 Avid products will now finally support 4K natively so that you can edit 4K in real time instead of using a proxy, but there have been a few surprises with this announcement at IBC

Watch out pixels! There's a new Vector-based codec

Published in Technology

Researchers at the University of Bath claim to have invented a codec based not on pixels but on vectors. Vector graphics have been around for a long time but until now they have not been considered to be suitable for general purpose image work - and certainly not for video - because while they have distinct advantages, they are difficult to use where images are complex

The art of Colour Rendering

Published in Post

Human beings come in a variety of exciting colours. Rendering those colours in a pleasing way has been a goal of photography since before photography actually had colours, but it's always going to be an incredibly subjective issue

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