Sony's setting the pace for 4K, from the Lens to the Living Room, to use one of their favourite marketing phrases. And to show their commitment to the format, they've annouced that the're remastering some of their Blu Ray titles from 4K masters. It's good because it's a source of higher quality content for 4K display owners. But RedShark contributor Freya thinks it will also confuse customers. Here's her thoughts on the subject
It's started. The most important part of Sony's 4K ecosystem is in the shops: an 84" Bravia TV with quad HD resolution.
You wouldn't expect any film with Tom Cruise in it to be short on production values and Oblivion proves the point. Shot in shimmering 4K with Sony's F65, it relies less overtly on computer-generated special effects than other sci-fi blockbusters
Major landmark for the Raspberry Pi and for Sony
The NEX-EA50EH is an NXCAM Camcorder with a large format Exmor APS-C HD CMOS sensor and interchangeable E-Mount lens system that can shoot in full HD and take 16 megapixel still photos. It comes with the newly developed SEL-P18200 18-200mm Power Zoom E-mount lens with “Optical Steady Shot” image stabilisation
There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK. For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.
Sony's plans for 4K delivery are slowly becoming clearer. Palo Alto-based Eye IO announced on 30th May that their encoding technology will be used by Sony to deliver 4K content to their $4K media player, which will be launched this summer
One of the biggest drivers for change in our time is the avaialbility of APIs ("hooks" that programmers can use to tie into software or hardware that is controlled by software). Sony's just released an API for some of their cameras. This could be big news for the future
Today’s a pivotal moment in the history of digital video cameras. It’s like the day that the first VHS camcorder came out. It’s like the start of DV. And it’s like the time they announced the first HDV camera. Today’s the start of the 4K Prosumer camcorder revolution. Today’s the day that Sony’s announced its first consumer and prosumer 4K camcorders.