While 4K is certainly not for everyone – it’s a bear to work with, manage, and store – it is true nonetheless that 4K capture produces superior HD images: the additional fineness and reduced noise contributes to much better HD than originating in HD in the first place
Unlike the vast majority of independent films, we decided to film “La Vie Nous Appartient” with a high-end camera - in this case, the Sony F65. This might have seemed a somewhat daunting task, considering our more than low budget, and our choice to film all by hand in a rocky terrain. But it was important to us to give our sensitive story the quality it deserved
Can you make a feature film with an iPhone? Well, "yes" is the answer if you don't mind a slightly fuzzy-looking picture on a big screen, and if you sit far enough away, but you can certainly get a cinematic "look" if you use cinema-type techniques when you make your film, and some software to give your work its finishing touches.
Sony's setting the pace for 4K, from the Lens to the Living Room, to use one of their favourite marketing phrases. And to show their commitment to the format, they've annouced that the're remastering some of their Blu Ray titles from 4K masters. It's good because it's a source of higher quality content for 4K display owners. But RedShark contributor Freya thinks it will also confuse customers. Here's her thoughts on the subject
The NAB exhibition in Las Vegas starts on Monday 8th of April, and the RedShark team is packing its bags ready for a long flight to Nevada on Friday. Stand by for NAB's big and surprising announcements