The big camera announcements this year have been for large (in terms of capability), top-end cinema-type devices. That's all very exciting. But it does actually take time for cameras to be evaluated, bought, and then used in a production. That's why we're only just starting to see major feature films being made with Sony's natively 4K F65 (After Earth, with Will Smith, for example)
In recent memory, it seems there has been one name in the inexpensive sport camcorder market: GoPro. Its HD Hero camera set the bar for quality and versatility at a consumer-friendly price-point.
There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK. For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.
You may think we're hammering it a bit with the Sony F65, what with our piece on Belle, and with our forthcoming article on what differentiates the F65 from the F55, but let's be clear about this: we are actually at the point where you can make better films with video than you ever could with celluloid - and that's worth a significant amount of coverage