You may think that the world doesn't need another expensive storage format when generic storage is getting cheaper and faster all the time - but this new RED format guarantees performance in situations where your footage is almost inevitably going to be worth many times more than your memory
RedShark contributor Phil Rhodes pointed out something to me the other day that sounds obvious when you hear it: that camera makers never used to make film, and yet - if you can remember that far back - it is the film that determines the quality and feel of the photograph (and the lens, of course), not the camera
Good news for RED shooters with an iOS device: a just-released app helps users learn the RED camera menu from their iPhones and iPads.
There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK. For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.
With REDs Dragon sensor grabbing most of the headlines, there was some very interesting tech launched by RED at NAB that you might have missed. Heres a roundup