With REDs Dragon sensor grabbing most of the headlines, there was some very interesting tech launched by RED at NAB that you might have missed. Heres a roundup
You may think that the world doesn't need another expensive storage format when generic storage is getting cheaper and faster all the time - but this new RED format guarantees performance in situations where your footage is almost inevitably going to be worth many times more than your memory
It has come as a massive surprise to users of RED cameras as it has always been a much requested feature, but the official line has always been that GPU cards were just not very good at handling the debayering and wavelet technology that is involved in working with RED footage. Well this has all suddenly changed, with a new version of REDCINE-X that supports graphics card technology to take the load off the computers CPU
7 days of filming, 2 days for still photography, 9 locations, 6 camera units, 7 captains, 5 production support boats, 45 crew members; shooting with Arri Alexa, Red Epic, Phantom Flex, Phantom Miro, Sony F3, Techno Dolly, Cineflex
We're very excited about this video. It is filmed using HDR (High Dynamic Range) and gives the video a very distinctive look that is entirely appropriate for its subject matter: New York. And it may just be a very important moment in the history of film-making
The battle for cheaper 4K+ acquisition is heating up. Just a few days ago, Sony announced the F5 and the F55, and a constellation of accessories that comprise their new 4K ecosystem. Not to be outdone, RED, perhaps in a ploy to steal some of Sony’s thunder, made its own announcement, via CEO Jim Jannard’s post on the REDuser forum:
There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK. For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.