Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail
A RED Tech installing a DRAGON sensor at NAB: clever theater, yes, but not the big news. Written by RedShark contributor Adam Wilt
You may think that the world doesn't need another expensive storage format when generic storage is getting cheaper and faster all the time - but this new RED format guarantees performance in situations where your footage is almost inevitably going to be worth many times more than your memory
Good news for RED shooters with an iOS device: a just-released app helps users learn the RED camera menu from their iPhones and iPads.
A show’s look is a powerful storytelling cue that helps orient an audience to a story’s intended genre and tone. In general, comedies look sharper, bluer, and more immediate. Dramas look more diffused, warmer, and past tense. It is the cinematographer’s responsibility to create a look that is consistent with the program’s genre from the very first frame. In this article Barry Braveman looks at how this can be achieved.
As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.