This is the first of our series looking at people who run a video production business focusing on their strategy and their technology. Mark McCarthy of Sparky Media Productions specialises in very high quality video which is increasingly obtainable on lower-cost equipment - although he's not afraid to use high-end kit where necessary.
There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK. For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.
Electronics is so completely integrated now that building new equipment is just a matter of glueing together a few parts you can buy from the Internet. Is this true? And is this the biggest threat to traditional camera manufacturers? In this article, we investigate this, and the background to it, in detail
We've just written about the paucity of 4K from Panasonic at NAB this year. Meanwhile, Sparky Media Productions has sent us another stunning set of shots taken in Hong Kong with their Panasonic GH3: a digital still camera that outperforms Panasonic's own AF100 (their large-sensor video camera)
We're replaying some of the best articles from 2012 in case you missed them the first time round. Today: What does "broadcast quality" mean these days by Phil Rhodes
The conventional view is that cameras that allow you to work with multiple lenses are always better. Barry Braverman disagrees.
Within hours of my article on the FT-One going live, Vision research have announced the Phantom Flex4k. Mere hours ago the FT-One was something of a groundbreaking camera giving really high speeds in the 4k space, which gives you some idea of what this years NAB is like. Now, there's much bigger news. Redshark contributor Freya Reports
To mark the occasion of the new year, our editor has asked me to come up with some predictions for the coming twelve months