In a statement released today (and reproduced below in full) ARRI has announced that its Amira camera will can be upgraded to record UHD (not 4K) internally, as UHDProRes
Our resident VFX expert, HaZ, made an on-set discovery that not only eased his workflow, but solidified, in his opinion, the ARRI Alexa as the go-to camera for VFX shoots.
We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
In a sea of 4K announcements, and sailing serenely against the tide of opinion that the days of sub-4K cinema cameras are gone, ARRI has produced glorious-looking showreel for its Alexa camera; a taster for the plethora of projects it's been chosen for
There has been a lot of excitement about Arri’s new Amira camera, (featuring an Alexa sensor in something closer to a traditional ENG form factor) not least because it would appear that it could be very useful outside of its intended documentary context and it has been expected to have a much lower price tag than the Arri Alexa