We're pretty sure Arri doesn't need any help from us to sell their popular Alexa cameras, but we found this clip from an Arri-staged event at IBC 2012 that features Roger Deakins, the award-winning Chief Cinematographer on Skyfall.
Here's another chance to read this great article by Phil Rhodes on why cameras need global shutters. Cheaper, cinematic cameras come with a cost - they tend to have Rolling Shutters, which means that rapid movement can be skewed. The ability to buy cameras with global shutters at all price points can't come soon enough, according to Phil Rhodes
A clever little anamorphic adaptor opens up new possibilities for the ARRI Alexa
In a statement released today (and reproduced below in full) ARRI has announced that its Amira camera will can be upgraded to record UHD (not 4K) internally, as UHDProRes
At a launch event in Los Angeles, ARRI wowed its audience of cinematographers and Hollywood taste-makers with its full-screen presentation of footage from the Alexa 65 and, better yet, hands-on time with the camera.
As we saw in my previous article on sensor technology, we can now build sensors with enormous numbers attached to them - if not trivially, at least reliably. Given that current 4K sensors are more than adequate to replace 35mm film in terms of sheer resolution, we need to be careful about turning this into a numbers game.