RedShark News

Avid launches DNxHR resolution independent codec

Published in Post & VFX

 Avid products will now finally support 4K natively so that you can edit 4K in real time instead of using a proxy, but there have been a few surprises with this announcement at IBC

Sony explains its new 4K codec: XAVC

Published in Technology & Computing

Do we need yet another H.264 - based codec? Sony thinks that we do, and explains why

Phil Rhodes doesn't mince his words in wondering why not!

The art of Colour Rendering

Published in Post & VFX

Human beings come in a variety of exciting colours. Rendering those colours in a pleasing way has been a goal of photography since before photography actually had colours, but it's always going to be an incredibly subjective issue

Samsung's NX1: The first 4K camera to record in H.265

Published in Business

Samsung uses the occasion of Photokina 2014 to launch a camera that's sure to entice not only photographerss, but may lure video shooters as well, featuring 4K recording to H.265, a world's first.

8 bit or 10 bit? The truth may surprise you

Published in Technology & Computing

It’s a great pity that in order to enjoy the benefits of digital imaging, we must use pixels that may only be one of a comparatively small selection of colours, as opposed to the effectively infinite subtlety of nature. Phil Rhodes spreads light and understanding about quantization and noise.

Massive codec upgrade for Sony's PMW-300 and PMW-400

Published in Production

A surprise upgrade for Sony's shoulder-mount ENG cameras means they can record HD with the same quality as visually lossless ProRes

There are so many great articles in RedShark's archive - we're publishing this again in case you missed it first time!

You will hear a lot about codecs when it comes to 4k in the next few months, but the most important one of them all finally reaches an important milestone in January when HEVC hits the Final Draft International Standard stage. Ratification and commercial products supporting it will not be far behind

Could VP9 be the codec for 4K Blu-Ray?

Published in Studio & Broadcast

 Even though many pundits think 4K will be delivered by streaming, there are plenty of households still with slower broadband for whom this will not be an option. Now, it seems, Google's free VP9 codec might be a candidate for a new "Blu-Ray" format

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