RedShark News

Sony gets serious about the Cloud

Published in Technology

Almost every company whose products have a network connection claims to have a Cloud solution. So far, very few have embraced the Cloud in a meaningful or useful way. But Sony, we think, is becoming a thought-leader in this space

Seeing Red

Published in Business

There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK.  For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.

Sony Camera tease: The New "F"

Published in Production

Over the past week Sony’s CineAlta Twitter Feed (@CineAltaNews) has been buzzing hints of an upcoming product announcement on October 30. Ned Soltz, RedShark's reporter in New York, sums up the speculation

It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years

All about Sony 4K cinema projection

Published in Distribution

This nearly hour-long video is fascinating for anyone who's ever wondered what goes on in the "Back End" of modern digital cinemas.

Sony releases camera APIs - puts developers in control

Published in Technology

One of the biggest drivers for change in our time is the avaialbility of APIs ("hooks" that programmers can use to tie into software or hardware that is controlled by software). Sony's just released an API for some of their cameras. This could be big news for the future

Sony FS-700 becomes low light monster!

Published in Production

 

Recently I got to speak to Toby Lockerbie who has been able to try a preview of the new firmware upgrade for the Sony FS-700 and the big reveal that I hadn’t heard about before, is that the new firmware brings with it even greater ability in low light! Add a metabones speed booster and the camera really does become a “low light monster!”

Are consumer products more advanced than professional ones?

All the detail from Sony's London F5 + F55 launch

Published in Production

There's a lot of information to take in here with these new Sony cameras and all the stuff that goes with them. We've just been to the European launch and things are a little clearer.

Sony 4K delivery: we still don't have the whole picture

Published in Technology

Sony has been teasing us with glimpses of their new 4K delivery system since shortly after they released details of their 84" 4K Bravia TV. Concrete details have been thin on the ground, and we still don't know what the final product will look like. And there's a bigger question as well…

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