Almost every company whose products have a network connection claims to have a Cloud solution. So far, very few have embraced the Cloud in a meaningful or useful way. But Sony, we think, is becoming a thought-leader in this space
There's always a moment when the harsh nature of reality is crystallised; when however hard you try, you can't pretend any more that things are OK. For most people, this type of thing happens when they get their first credit card bill after Christmas. For Red, one imagines, their corporate hearts stopped for a moment last Tuesday, 30th October, when Sony revealed the scale of their new camera ecosystem.
It dawned on me just the other day: we are living in the future. There is so much innovation and new technology around us that it no longer feels like we're merely living in the present. It's as if we're in a science fiction movie where we've been transported forward by ten or twenty years
One of the biggest drivers for change in our time is the avaialbility of APIs ("hooks" that programmers can use to tie into software or hardware that is controlled by software). Sony's just released an API for some of their cameras. This could be big news for the future
Recently I got to speak to Toby Lockerbie who has been able to try a preview of the new firmware upgrade for the Sony FS-700 and the big reveal that I hadn’t heard about before, is that the new firmware brings with it even greater ability in low light! Add a metabones speed booster and the camera really does become a “low light monster!”
Are consumer products more advanced than professional ones?
Sony has been teasing us with glimpses of their new 4K delivery system since shortly after they released details of their 84" 4K Bravia TV. Concrete details have been thin on the ground, and we still don't know what the final product will look like. And there's a bigger question as well…